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Former Publicists for ID, 42West Launch Narrative Public Relations

Liz Mahoney, Megan Moss Pachon, Bryna Rifkin and Heidi Lopata strike out on their own

After high-profile exits from their respective firms, top Hollywood publicists Liz Mahoney, Megan Moss Pachon, Bryna Rifkin and Heidi Lopata are forming their own company Narrative Public Relations.

Coming from ID and 42West, the group has collectively represented talent like Jennifer Lawrence, Amy Adams, Josh Brolin, Marion Cotillard, Emilia Clarke and Chris Evans.

“We have the utmost esteem for our colleagues at ID and 42West and are deeply appreciative of the wisdom, guidance, and mentorship from industry leaders,” a statement from the group said.

The release specifically shouted out ID heads Kelly Bush Novak and Mara Buxbaum, as well as 42West stalwarts Leslee Dart and Amanda Lundberg and its Co-CEO Allan Mayer for “nurturing our respective careers.”

Mahoney and Moss Pachon made waves last week with their abrupt exit from ID, leaving many industry insiders wondering if they’d go it alone or join competing firms. The reps handled movie junkets and reaction calls for their Golden Globe nominated-clients like Margot Robbie from their GMail accounts.

Along with name celebrities, the Narrative reps handled filmmakers includingNoah Baumbach, Greta Gerwig, Brit Marling, Simon Kinberg and Matt Reeves. They’ll also served “La La Land” and “Only the Brave” production company Black Label Media.