20th Century Fox executive vice president of theatrical marketing, Jonathan Helfgot, has exited the studio, an individual with knowledge of the situation tells TheWrap.
Helfgot’s last day was on Friday. He worked at the studio from 2004 to 2011 as SVP of marketing strategy and then served as Open Road’s president of marketing since March 2016. He then rejoined Fox on May 8 last year as EVP of theatrical marketing.
During Helfgot’s tenure, the studio released films like “War for the Planet of the Apes,” “The Greatest Showman” and “Murder on the Orient Express.”
While at Open Road, Helfgot oversaw campaigns for the Sundance favorite “Before I Fall,” directed by Ry Russo Young and starring Zoey Deutch, Oliver Stone’s controversial “Snowden,” and the Jamie Foxx action thriller “Sleepless.”
He had previously served as founder and managing partner of Rec Room, an original and branded content studio. Rec Room created non-traditional marketing campaigns for clients including Netflix, Fox, Warner Bros, HBO, Sony Pictures, Universal, Disney and FX.
He had also worked at Anschutz Film Group, where he led all marketing efforts for Walden Media, as well as managing Walden’s branding strategies across publishing, licensing, promotions, outreach, and new media.