FremantleMedia International announced the creation of FremantleMedia Canada, a Toronto-based sales office for distribution. The company’s first Canadian local distribution office will be led by Susan Hummel, who was recently hired as senior vice president of distribution and sales and starts next month.
Having a ground team in Canada will help the company grow across Canada with both English- and French-languages programming, Fremantle said.
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Hummel will report to New York-based Lisa Honig, senior executive vice president of FMI. Hummel will be responsible for developing and managing strategies to license FremantleMedia content to traditional broadcasters, pay TV, new media, digital, and other formats.
“It’s a very exciting time at FMI with the company’s larger commitment to the Canadian TV market. While this last year has been one of transition, the result has been an increased focus on investing in both in-house and third party content and development, as well as a re-energized commitment to building our scripted portfolio,” said Honig.
“I’m proud to be at the forefront of the creation of a larger FMI presence throughout Canada,” said Hummel. “It’s great to be part of the newest FMI office, right from the ground-breaking. I look forward to expanding FMI’s existing relationships across all platforms throughout Canada.”
Hummel comes to FMI from MGM, where she most recently served as senior vice president of U.S. Basic Cable and Canada Television Distribution based in Toronto.