Fullscreen, which operates one of the largest networks of YouTube channels in the world, has beefed up its executive suite with two hires, bringing aboard Ashley Kaplan to oversee programming and Michael Wann as chief revenue officer.
Like other “multi-channel networks,” Fullscreen is looking to savvy executives from outside the online video industry to continue its maturation.
Kaplan joins the company from the Magical Elves production company, where she oversaw the development production and partnerships for TV shows such as “Last Chance Kitchen.” The former Current TV and Viacom executive will perform a similar role at Fullscreen, though for online shows.
“The connected generation prefers streaming video to traditional programming, ” Fullscreen CEO George Strompolos said in a statement. “We’re continuing to witness increased viewership across our network online and on across mobile devices — from 9% to more than 40% over the past two years — and Ashley is the perfect person to capitalize on this growing audience through the creation of stories that these new viewers can shape, influence and personally engage with.”
Wann will try to monetize the shows that Kaplan produces, bringing 19 years of experience on the business side at companies such as SpinMedia and Demand Media. He will oversee business development, marketing and advertising, helping Fullscreen and its creators make more off of its channels.
“Fullscreen’s core business consists of helping our network of creators build their brands and monetize their videos,” Fullscreen COO Ezra Cooperstein said in a statement. “The addition of Mike furthers our commitment to exploring innovative ways for our creators to enhance their brand equity — through visibility and financial gain.”