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FXX’s ‘Simpsons’ Marathon Draws Nearly 25 Million Viewers Over 12-Day Run

The super-sized celebration of the animated series draws record ratings for the network

No doubt there are rousing cries of “whoo-hoo!” ringing out at the FXX headquarters right now.

The network’s 12-day marathon of every episode of “The Simpsons” set ratings records for FXX, drawing nearly 25 million viewers during its run.

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Over 12 days, the marathon averaged 1.32 million total viewers in primetime, a 542 percent increase over the network’s year-to-date average. In the 18-49 demographic most sought by advertisers, the marathon averaged 841,000 viewers during primetime, a 658 percent boost.

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The total-day averages for the marathon, which ran Aug. 21 to Sept. 1, were 955,000 total viewers and 633,000 demo viewers, representing boosts of 855 percent and 1,030 percent, respectively.