No doubt there are rousing cries of “whoo-hoo!” ringing out at the FXX headquarters right now.
The network’s 12-day marathon of every episode of “The Simpsons” set ratings records for FXX, drawing nearly 25 million viewers during its run.
Over 12 days, the marathon averaged 1.32 million total viewers in primetime, a 542 percent increase over the network’s year-to-date average. In the 18-49 demographic most sought by advertisers, the marathon averaged 841,000 viewers during primetime, a 658 percent boost.
The total-day averages for the marathon, which ran Aug. 21 to Sept. 1, were 955,000 total viewers and 633,000 demo viewers, representing boosts of 855 percent and 1,030 percent, respectively.