‘GMA’ Wins Another Season, Another Quarter in Morning Ratings Battle

ABC’s back-to-back yearly victories follows NBC’s “Today” show winning streak, which lasted 18 years


In a shock to no one, ABC’s “Good Morning America” has won its second straight season among the morning shows in both total viewers and the key demo.

It also took home 2014’s third quarter in the two main metrics, all without breaking too much of a sweat.

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Here are the particulars: “GMA” pulled in 5.566 million total viewers on average over the past 12 months, with 2.117 million coming from the advertiser-sought 25-54 demographic. “Today” averaged 4.871 total viewers this season and 1.966 million demo viewers.

In third, “CBS This Morning” got 3.025 million total viewers, with 973,000 in the demo.

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That info is all per Nielsen’s most current data, which encompasses Live + 7 Day viewing habits. Of course, these live morning shows don’t get substantial lifts from delayed viewing.

Before the 2012-2013 season swapped the overall ratings rankings, NBC’s “Today” show had previously won in total viewers for 18 years in a row. For the demo itself, add another year onto that lengthy streak, which now feels like a distant memory.

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In Q3 of 2014, which just wrapped, “GMA” was No. 1 with 5.074 million, with 1.878 million coming from the demo. “Today” was second in both metrics with 4.330 million total viewers and 1.652 million in the demo.

“CBS This Morning” was a distant third there as well, averaging 2.841 million total viewers and 867,000 in the demo.