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‘Good Morning America’ Rides Oscars Boost to Ratings Victory

ABC’s morning show takes key demo and total viewers wins following Academy Awards

ABC morning show “Good Morning America” scored its own victory during Oscars week, delivering its best performance in the key 25-54 demographic in eight years, earning a solid victory in the demo and total viewers.

For the week following the Oscars, which aired on ABC, “Good Morning America” averaged 6.298 million total viewers, with 2.461 million of them in the 25-54 demo. That’s compared to 5.31 million total viewers and 2.2 million demo viewers for “Today.”

Also read: Morning Show Ratings War: ‘Today,’ ‘GMA’ Split February Sweep Victory

Year-to-year, “Good Morning America” was up 8 percent in total viewers for the week and 12 percent in the demo.

The good news for “Today?” While “Good Morning America” won the week, “Today” at least managed to play catch-up as the week wore on.

Also read: ‘GMA’ vs. ‘Today’ Ratings War: NBC Insider Fires Back at ABC Claims

“GMA” handily dominated on Monday and Tuesday, but as the Oscars afterglow wore off, “Today” at least managed to be less behind from Wednesday-Friday, cutting its gap with “Good Morning America” in total viewers by 52 percent and the demo gap by 69 percent.