The Grammys early ratings numbers are in, with the show predicted to have earned a 3% increase over last year in viewership numbers
Last night’s primetime show drew 8.93 million viewers, according to Nielsen time zone-adjusted fast national ratings. That’s still about a million more than early numbers last year (7.88 million), which was a record low for the awards show.
This does not include out-of-home viewing, which CBS projects will add about 700,000 more viewers to the tally. If so, the broadcast will be up about 3% from last year.
According to official numbers, the 2021 Grammys secured 8.8 million total viewers across multiple platforms.
That tally was down a full 10 million viewers from the 2020 telecast (18.8 million total viewers), and basically halved the annual CBS awards show’s previous record-low audience (16.9 million total viewers back in 2006).
The 64th annual awards show was hosted by Trevor Noah for the second year in a row. Although most of the winners were expected – with Silk Sonic, Olivia Rodrigo, and Foo Fighters nabbing multiple prizes – the night’s biggest surprise came at the very end when Jon Batiste won Album of the Year for “We Are.”
Well, perhaps that and the pre-taped address from Ukraine President Volodymyr Zelenskyy, who painted a stark portrait of what life is like for Ukrainians under the continuing invasion by Russian forces.