Hasbro CEO Brian Goldner Talks First Steps in Global Plan Following EOne Acquisition

The toy maker plans to pull back eOne licensed content once rights expire

Hasbro CEO Brian Goldner has a plan in place that he hopes will fully capitalize on the toy company’s recent acquisition of production studio Entertainment One, while boosting revenue and already existing Hasbro brands.

Speaking at Goldman Sach’s annual Communacopia Conference on Wednesday, Goldner set out to address Hasbro’s recent $4 billion acquisition of “Peppa Pig” and “PJ Masks” creator eOne.

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Trey Williams

Trey Williams

Film Reporter covering the biz • trey.williams@thewrap.com • Twitter: @trey3williams