HBO Max or HBO? The 3 Things That Determine Where New Shows Debut

HBO and HBO Max chief content officer Casey Bloys uses ”The Flight Attendant,“ ”Gossip Girl“ and ”Peacemaker“ to define his streaming service

“It’s not HBO. It’s HBO Max.” But what exactly is HBO Max?

A little over a year into the life of WarnerMedia’s new streaming service, HBO and HBO Max chief content officer Casey Bloys has developed his answer to this question about what makes a show best suited to the premium cable channel vs. the streaming platform.

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Jennifer Maas

TV Reporter • jennifer.maas@thewrap.com • Twitter: @jmaasaronson