‘Hello, Jack!’ Grab Your Kids and Watch the Trailer for Jack McBrayer’s Apple TV+ ‘Kindness Show’ (Video)

Yeah, McBrayer actually is Kenneth — and that’s a good thing

These days, perhaps more than ever before, we really need a little kindness in our lives. We need Jack McBrayer going full “30 Rock” Kenneth Parcell in the trailer for his new live-action Apple TV+ kids show, “Hello, Jack! The Kindness Show.”

“Hello, Jack! The Kindness Show,” which hails from McBrayer (“30 Rock,” “Wreck-It Ralph”) and children’s TV veteran and author Angela C. Santomero (“Blue’s Clues,” “Daniel Tiger’s Neighborhood”), “aims to ignite kindness by exploring empathy, humor, playfulness and imagination,” according to Apple’s series description.

So yeah, it’s a sincere deal — this isn’t John Mulaney’s “The Sack Lunch Bunch.” (Hey, that’s a great show, but for very different reasons.)

Grab your kiddos and watch the sweet “Hello, Jack!” trailer via the video above. And then go hug a stranger.

Here’s more for parents, straight from the show’s logline: “Hello, Jack! The Kindness Show” invites preschoolers into a world where a little act of kindness can change the world. Alongside series regulars McBrayer, Markita Prescott and the recurring Albert Kong, special guest visitors will include Paul Scheer and Sam Richardson. 

Jack inspires kids to solve problems with heart, the logline continues. The series showcases stories where acts of kindness are shown through “The Three C’s” – caring, connecting and cascading – from one person to another.

“Hello, Jack!” will feature original songs from OK Go.

In addition to McBrayer and Santomero, Wendy Harris, Vince Commisso and showrunner Guy Toubes executive produce the streaming program, which hails from 9 Story Media Group (“Blue’s Clues & You!,” “Daniel Tiger’s Neighborhood”). Animation is from Brown Bag Films (“Doc McStuffins,” “Vampirina”). Jax Media also produces.

Junlei Li, the Saul Zaentz senior lecturer in Early Childhood Education at the Harvard Graduate School of Education, serves as the kindness and human connection expert on the series. He sounds qualified.

“Hello, Jack! The Kindness Show” premieres Friday, Nov. 5 on Apple TV+