“Girls” star Zosia Mamet and fashion blogger-turned-actress Tavi Gevinson have scores of millennial fans who are increasingly less likely to subscribe to cable. That’s one reason Time Warner is launching a new online video partnership with a feature film starring the two young influencers.
On Wednesday, OneFifty — Time Warner’s content development incubator — announced a partnership with video site Vimeo to simultaneously release their first film, “Goldbricks in Bloom,” in theaters and as a Vimeo Staff Pick online on Nov. 17.
The film, director Danny Sangra’s debut feature, is a social satire following a group of young creatives and featuring an ensemble cast including Mamet (“Girls”), Waris Ahluwalia (“The Darjeeling Limited”), Evan Jonigkeit (“Whiskey Tango Foxtrot”) and Gevinson (“Enough Said”).
“Goldbricks in Bloom” will be released as a Staff Pick on Vimeo on Demand and for a one-week run at the Arena Cinelounge theater in Los Angeles. For people who opt to watch on Vimeo, the film will cost $2.99 to rent and $6.99 to buy.
Sangra has made more than 30 short films over the last six years, with three of them — “A Fistful of Wolves,” “No F****** Room 427,” and “Une Incroyable Excuse” — chosen as Vimeo Staff Picks.
Based on the success of “Goldbricks in Bloom,” OneFifty and Vimeo, which is owned by IAC, will look to develop more films that give fresh voices telling compelling stories a platform for their content. The partnership is designed to jointly dedicate resources to the type of content that makes sense for a digital video on demand.
OneFifty helps with the development process and invests in the individual projects. Vimeo promotes them as Staff Picks, which helps its largely digital native – and global – audience discover the films.
“OneFifty and Vimeo recognized Sangra’s distinct and comedic voice and saw the importance of making this film accessible to audiences everywhere – and we look forward to further collaborations with Vimeo in the future,” Tamir Muhammad, OneFifty’s Director of Content & Artist Development, said in a statement.
“Vimeo has been a longtime fan of Danny Sangra and are excited to be part of his career,” Peter Gerard, Vimeo’s GM of Entertainment Experience, said in the statement. “OneFifty’s effort to highlight fresh voices telling compelling stories aligns well with Vimeo Staff Picks, so it’s a perfect match for ‘Goldbricks in Bloom’ to launch simultaneously in theaters and as a Vimeo Staff Pick.”
With many traditional distributors concentrating on mega-budget blockbusters, filmmakers have found opportunities in teaming up with digital-first players. Amazon and Netflix have been among the most aggressive companies in scooping up the rights to independent films like “Manchester by the Sea,” which is already receiving Oscar buzz. And DirecTV – owned by AT&T, which agreed on a deal to acquire Time Warner – has partnered with studios like A24 for its Cinema Exclusives program, which brings films to DirecTV even before they are released in theaters.
14 Billion-Dollar Acquisitions Before AT&T-Time Warner (Photos)
Think $85 billion is a lot of cash? Take a tour through the lurid amounts of money dropped on American media and content machines over the years.
1999: Disney Buys ABC The alliance is such a potent brand that it's hard to imagine them as solo entities, but the $19.5 billion sale gave the Disney company an iconic TV brand to call its own.
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1999: Clear Channel buys AMFM Inc The radio giant paid $20.6 billion for its rival AMFM, their 830 radio stations, 425,000 billboards and 19 TV stations per Forbes.
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1999: Viacom Buys CBS Fifteen years ago, the media giant acquired the TV network for $34.1 billion. While the companies would split in 2006, always remember -- history repeats itself.
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2000: Time Warner and AOL Merge It's often referred to as one of the most disastrous mergers in history. The $186.2 billion price tag seemed visionary at the time, but quickly devolved into a corporate culture way... and the of the dot-com collapse.
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2006: Disney Buys Pixar In the first of a series of key moves from Disney CEO Bob Iger -- ones that would ensure long-term health and eventually see the company take record-breaking market share -- Steve Jobs was convinced to entrust the animation studio to them for a reported $7.4 billion.
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2009: Disney Buys Marvel Iger's $4 billion purchase of the comic book studio changed the industry, secured Robert Downey Jr. as the highest paid actor in Hollywood and made a new constellation of stars and film franchises.
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2012: Disney Buys Lucasfilm Bob Iger's hat trick was completed with a major coup in landing the "Star Wars" universe for $4 billion, which resulted in the No. 3 all-time top grossing film, "Star Wars: The Force Awakens."
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2013: Comcast Buys Remaining Stake in NBC After purchasing a majority stake in 2011 for $30 billion, Comcast paid another $16.7 billion to wholly own the TV brand, film studio Universal and its California and Florida theme parks.
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2013: Yahoo Buys Tumblr It's a relatively small price for a media acquisition, but spend-happy Yahoo CEO Marissa Mayer raised a lot of eyebrows by paying $1 billion for the blogging platform Tumblr.
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2014: Facebook Buys WhatApp While this is a straight-up tech acquisition, it's interesting to note that Facebook paid a staggering $22 billion for the European-based WhatsApp, a mobile application that lets users text for free over WiFi, to bolster their own messaging app. The company has repeatedly said it doesn't care to acquire content engines, but this signals a strong urge to level competition if they ever change their minds.
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2015: Activision Blizzard Buys King Mobile The video game company literally spent $5.9 billion on fun and games. Mobile game company King counts the most successful app of all time, Candy Crush, and legacy social games like Bubble Witch in its stable. Now Activision gets to develop properties like a just-sold CBS game show based on Candy Crush.
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2016: Comcast Buys Dreamworks After years of trying to offload his baby, Jeffrey Katzenberg fetched $3.8 billion for DWA and its respective franchises, like "Kung Fu Panda."
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2015: Dalian Wanda Buys Legendary Entertainment A production company fetching $3.5 billion in a sale was not just jaw-dropping, it was an airhorn that the Chinese invasion into Hollywood had begun. It's also currently the benchmark for what many call inflated valuation... but Wanda's pockets are as deep as their patience is long.
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2016: Verizon Buys Yahoo In a major deal that’s yet to formally close, Verizon is ponying up $4.83 billion for Yahoo’s core business, which includes advertising, content, search and mobile division.
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From Disney-ABC to Wanda and Legendary, a look back at major media deals with staggering price tags
Think $85 billion is a lot of cash? Take a tour through the lurid amounts of money dropped on American media and content machines over the years.