We've Got Hollywood Covered
|

Here’s That Netflix Ad Starring Chris Rock, Jerry Seinfeld, Ellen DeGeneres (Video)

The mystery of those ”Netflix is a joke“ billboards is finally solved

| September 17, 2017 @ 5:23 PM

A few weeks ago billboards proclaiming “Netflix is a joke” popped up around the country without any explanation. Where did they come from? What did they mean?

The mystery was finally solved during the Emmys on Sunday night, and now we know that the Netflix billboards were — surprise! — advertising for Netflix.

A star-studded ad featuring some of the biggest working comedians, including Chris Rock, Jerry Seinfeld, Ellen DeGeneres and Dave Chappelle premiered during the awards broadcast on Sunday, promoting the streaming platform’s upcoming stand-up specials.

Also Read: Emmys 2017: Red Carpet Arrivals (Photos)

The commercial inserts the comics into some of the platform’s Emmy-nominated original series like “Orange Is the New Black,” “House of Cards” and “Stranger Things.”

Netflix has been heavily pushing into the stand-up comedy space lately, spending vast resources to out-buy competitors HBO and Comedy Central. The streamer raised eyebrow’s last year when its deals with Chappelle and Rock came with a price tag of $20 million per special. Amy Schumer was initially offered $11 million for her own special, but admitted she asked for more after noting the disparity with her male counterparts.

Next up, Jerry Seinfeld’s much-promoted stand-up special “Jerry Before Seinfeld” will premiere on Sept. 19.

Watch the video.

Emmys 2017: Red Carpet Arrivals (Photos)

  • Kristin Cavallari Getty Images
  • Jackie Hoffman Getty Images
  • rico rodriguez Getty Images
  • Sterling K Brown Getty Images
  • Julianne Hough Getty Images
  • Brian tyree henry Getty Images
  • Getty Images
  • Jeremy Maguire Getty Images
  • Anna Chlumsky Getty Images
  • Miles Brown Getty Images
  • giuliana rancic Getty Images
  • Brandon Flynn Getty Images
  • Stranger Things cast Getty Images
  • Ajiona Alexus Getty Images
  • anthony anderson Getty Images
  • Chris Sullivan Getty Images
  • Anika noni rose Getty Images
  • Amanda Crew Getty Images
  • Issa Rae Getty Images
  • Nolan Gould Getty Images
  • Jonathan Banks Getty Images
  • Padma Lakshmi Getty Images
  • Lamorne Morris Getty Images
  • Tessa Thompson Getty Images
  • Millie Bobby Brown Getty Images
  • Felicity Huffman Getty Images
  • Sarah Hyland Getty Images
  • Carrie Coon Getty Images
  • Kiernan Shipka Getty Images
  • Marsai Martin Getty Images
  • Laverne Cox Getty Images
  • Sofia Vergara Getty Images
  • Jane Fonda Getty Images
  • Yara Shahidi Getty Images
  • Joel Kinnaman Getty Images
  • Rachel Bloom Getty Images
  • Getty Images
  • Judith Light Getty Images
  • Getty Images
  • Getty Images
  • Uzo Aduba Getty Images
  • Jessica Biel Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
  • Ariel Winter Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
  • viola davis Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
  • Allison Janey Getty Images
  • Evan Rachel Wood Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
  • Getty Images
1 of 89

See what your favorite TV stars are wearing as they arrive at the Microsoft Theater in downtown Los Angeles for the 69th annual Primetime Emmy Awards

Emmys 2017 red carpet arrivals

View In Gallery