HLN Rebrands as Cable News Network for Millennials of the Social Media Age

HLN is repositioning itself as the “new TV home for the social media generation,” network president Albie Hecht announced Monday

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Nancy Grace’s Klout score is about to go sky high.

HLN network president Albie Hecht announced Monday that HLN will “reformat and rebrand in 2014 to become the first TV network for the social media generation (millennials and the millennial-minded).”

Also read: HLN Cancels ‘Showbiz Tonight,’ But Host AJ Hammer to Remain Part of Entertainment Coverage

“Headlines will be ripped from the most “plugged-in” sites and blogs,” according to HLN’s press release. “HLN will make it its mission to share the trending news, viral events and stories that have viewers most obsessed, plus discover emerging social stars.”

“While others report on the conversation, HLN will be a part of it,” said Hecht — who emphasized his Twitter handle. “Just as MTV was adopted by a disconnected target audience that was underserved by television, HLN will be the first TV home to embrace the social media generation and champion its interests.”

Hecht recently joined Twitter and promised to champion the interests of the millennial generation.

In an interview with BuzzFeed (perhaps the most quintessential millennial news source), Hecht said he had plans to hire “a bunch of twentysomethings adept at mining the most obscure reaches of the web.”

The network has begun the year in overhaul mode with HLN announcing the cancellation of “Showbiz Tonight” just last week and has promised more changes to come.

Hey. Started this handle for my new gig at @HLNTV. Look forward to sharing our news & hearing ur ideas. Tx 4 the follow. #HLN

Albie Hecht (@AlbieHechtHLN) February 6, 2014