How New Marketing Tools Help Moviemakers ‘Fish Where the Fish Are’ (Video)

TheGrill 2021: ”The intersection of art and science is getting more and more seamless,“ says one Hollywood marketing exec

If this panel discussion were a horror movie, it would not have the title: “The Marketing Algorithm That Ate Your Brain.”

In fact, during TheGrill’s “Monetizing Innovation: Science + Creativity in Marketing” panel, sponsored by the modern marketing company Known, top Hollywood marketing executives were quick to point out that increasingly sophisticated methods of gathering audience data can serve to empower both filmmakers and viewers, rather than killing the human factor.

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Diane Haithman

Diane Haithman

Senior Entertainment Business Reporter • • @dhaithman Diane came to TheWrap from a position as Staff Reporter at The Los Angeles Business Journal, covering Entertainment/Media, Philanthropy and Style. Diane was a Los Angeles Times Staff Writer for two decades, covering arts, culture and the TV industry. Her novel Dark Lady of Hollywood was published to critical acclaim by Harvard Square Editions in 2014. She serves on the adjunct faculty of Emerson College Los Angeles and has taught feature writing at USC. Diane is co-author of the nonfiction book The Elder Wisdom Circle Guide for a Meaningful Life (Penguin/Plume 2007) and is a member of the National Association of Black Journalists-Los Angeles Chapter.