How New Marketing Tools Help Moviemakers ‘Fish Where the Fish Are’ (Video)

TheGrill 2021: ”The intersection of art and science is getting more and more seamless,“ says one Hollywood marketing exec

If this panel discussion were a horror movie, it would not have the title: “The Marketing Algorithm That Ate Your Brain.”

In fact, during TheGrill’s “Monetizing Innovation: Science + Creativity in Marketing” panel, sponsored by the modern marketing company Known, top Hollywood marketing executives were quick to point out that increasingly sophisticated methods of gathering audience data can serve to empower both filmmakers and viewers, rather than killing the human factor.

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Diane Haithman

Senior Entertainment Business Reporter • diane@thewrap.com • @dhaithman