How Imax Sees Theaters Reopening and the Box Office Pressure on ‘Tenet’

”It’s the movie that’s supposed to lead people back to theaters,“ Imax Entertainment president Megan Colligan says

While theater chains like AMC, Cinemark and Regal game plan on how to reopen this summer, Imax faces unique challenges when it comes to getting audiences back in the seats of its premium platform theaters.

Imax Corp., which partners with multiplexes, had its best box office and revenue year ever in 2019. Then the COVID-19 hit China, where the premium platform has a strong presence. Last month, the company reported it lost money in the first quarter of 2020, as revenue took a significant hit as a result of the pandemic.

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Trey Williams

Film Reporter covering the biz • trey.williams@thewrap.com • Twitter: @trey3williams