“Marvel’s The Inhumans” is coming to TV by way of IMAX, the company announced on Monday.
The first two episodes of the newly announced superhero series will premiere exclusively in IMAX theaters in September 2017. Edited versions of the episodes will follow on ABC two weeks later, featuring new material exclusive to the network. Subsequent episodes will broadcast as a weekly series.
ABC, Marvel and IMAX will work together to market and promote the series, which also marks the first time IMAX has partnered to finance a TV series.
Marvel had previously scheduled an “Inhumans” movie for a 2019 release, but the studio announced back in April that the project had been removed from its schedule, with the Brie Larson-led “Captain Marvel” taking over its release date.
“This unprecedented alliance represents a bold, innovative approach to launching great TV content for a worldwide audience,” said Ben Sherwood, co-chairman, Disney Media Networks and president, Disney ABC Television Group. “It highlights Disney ABC’s unrelenting commitment to finding new and creative ways to showcasing our very best programming and increasing global engagement and reach.”
“This first-of-its-kind multi-platform production, distribution and marketing agreement brings together Marvel Television’s unique brand of entertainment, ABC’s unparalleled audience and IMAX’s brand and global fanboy demographic,” said IMAX CEO, Rich Gelfond. “It also takes our decades-long relationship with The Walt Disney Company to a whole new level, jointly breaking new ground in the industry. We are confident our exhibition partners will be excited to work with us on this innovative launch of a series across the IMAX network.”
“We’re happy to see this unique deal come together, working with our partners,” said Dan Buckley, President, Marvel Television, Publishing & Brand. “In an ever-changing world of distribution and consumption, it’s very exciting to be part of a groundbreaking initiative that takes us to the forefront of this evolution.”