Ivanka Trump Nixes Fine Jewelry Line

First daughter’s company will shift focus to cheaper costume jewelry

Ivanka Trump’s company will stop selling fine jewelry, according to The New York Times.

The president of the first daughter’s company, Abigail Klem, confirmed to the paper that Ivanka Trump Fine Jewelry will be discontinued, and the brand will shift its focus to cheaper costume jewelry. The line included high-end bracelets, necklaces and rings.

In a statement, Klem said the company’s decision is due to a “commitment to offering solution-oriented products at accessible price points.”

The company’s decision follows criticism that the Trump family has been using its position in the White House to promote their private companies.

Trump adviser Kellyanne Conway promoted the Ivanka Trump brand during an appearance on Fox News last month, drawing condemnation for what appeared to be an ethics violation.

“Go buy Ivanka’s stuff is what I would tell you,” Conway said. “I’m going to give a free commercial here. Go buy it today, everybody.”

Conway’s remarks came in response to news that Nordstrom for dropping Trump’s products from its stores when faced with boycotts. President Donald Trump responded to the Nordstrom announcement on Twitter by claiming his daughter was being “treated unfairly” by the company.

The U.S. Office of Government Ethics later said that Trump’s senior adviser committed a “clear violation,” according to an official letter that was posted on Twitter by Democrats on the House oversight committee, written by OGE Director Walter Shaub. He called on the Trump administration to investigate Conway and to “consider taking disciplinary action against her.”