James Franco is using his ubiquitousness to further the arts on television: The actor will host and executive produce "James Franco Presents," a new show on Ovation dedicated to increasing interest in the arts.
Ovation is sticking with its arts mission long after other cable stations, such as A&E and Bravo, have abandoned high art for reality shows. Franco's celebrity may help Ovation draw eyes without changing its focus. It debuts this fall.
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"James Franco is the ultimate artist, so partnering with James is a dream come true for Ovation," said Robert Weiss, Ovation’s chief creative officer. "And, since Ovation's mantra is 'art is everywhere,' James is the perfect person through whom to introduce viewers to a modern, more inclusive definition of art."
The show will feature video from Franco's personal library, including video diaries, documentary footage and art films.
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"This is a show where content dictates form and form dictates content. It is an art show that is an art piece, meaning the show has synched with the rhythms of my life and work," said Franco. "I am thrilled to work with Ovation, a network that has devoted itself to the arts. It is a truly unique situation and will yield unique results."