Why FX Boss John Landgraf's Netflix Warnings Ring Hollow (Guest Blog)

For the last two years, John Landgraf, CEO of FX Networks and FX Productions, has used a portion of his allotted time at the Television Critics Association’s annual gathering to bash Netflix. Last week, Mr. Landgraf complained that Netflix is putting out so many shows that audiences are having a tough time distinguishing “the great … from the merely competent.” He warned of a Netflix monopoly, noting, “I don’t think monopoly market shares are good for society.” He punctuated his concern about Netflix with a plea: “It’s a point of real emotional meaning to me — storytelling and storytellers have a unique place in our society and in human culture.”

For someone morally opposed to monopolies, committed to diverse storytelling and supportive of consumer choice, Mr. Landgraf has a funny way of showing it.

For starters, FX’s parent company, 21st Century Fox, grew its market value to $50 billion (about 20 percent bigger than Netflix) in part by engaging in textbook monopolistic practices: forcing consumers to buy a bundle of cable networks at steadily rising prices in a market that lacked viable substitutes. Conversely, Netflix charges a low monthly price, is sold a la carte and allows for easy cancellation. If Mr. Landgraf’s new pet cause is to combat the anticompetitive effects of monopolies, he could start by pushing Fox to unbundle the FX channel from Fox’s other networks, price it separately and sell it directly to the consumers that actually want it.

Also Read: FX Chief John Landgraf Predicts 'Peak TV' Boom Will End by 2019

Mr. Landgraf may preach the virtues of diversity in storytelling, but his programming strategy is at odds with his sermon. Few FX original series feature non-white leads, and a report released in 2015 found that, of all leading television providers, FX’s record of hiring women and minority directors was among the worst.

On the other hand, Netflix shows such as “Orange Is the New Black” and “The Get Down” feature racially and ethnically diverse casts that depict segments of society never before represented on TV. Showrunners like Cheo Hodari Coker on “Luke Cage” or Melissa Rosenberg on “Jessica Jones” bring a contemporary point of view to iconic source material. As an evangelist for the value of diversity in storytelling, Mr. Landgraf should commend Netflix’s bold choices. He could live the gospel by following suit.

The most aloof position taken by Mr. Landgraf at the TCA was his contention that so many new shows are being made that audiences cannot tell which ones are good. The notion that there are objectively good and bad shows, and that only a tastemaker like Mr. Landgraf can discern which is which, is condescending to viewers and antithetical to the virtue of consumer choice. People have wildly different tastes. The power of the Internet to account for these different tastes through the personalization of content ensures that more shows can get made. That is a huge step forward in the name of consumer choice.

Also Read: FX's John Landgraf Calls Google, Amazon Monopolies 'A Terrible Thing for Our Society'

If Mr. Landgraf is truly concerned that too many shows are being made, there is an easy solution: FX should produce less. Otherwise, maybe next year, Mr. Landgraf will use some of his time to praise Netflix for advancing the causes that he holds so dear.

138 Fall TV Shows: Every New and Returning Series (Photos)

Find out when the most hotly anticipated new shows and your old favorites return. We'll keep updating this gallery as more Fall 2016 premiere dates are announced.
Thursday, Sept. 8 at 9:00 p.m.
“Finding Prince Charming” (Logo)
Logo
Thursday, Sept. 8 at 10:00 p.m.
“Better Things” (FX)
FX
Friday, Sept. 9
“One Mississippi” (Amazon)
Amazon
Friday, Sept. 9 at 10:00 p.m.
“Quarry” (Cinemax)
Cinemax
Sunday, Sept. 11 at 8:00 p.m.
“The Circus” (Showtime)
Showtime
Sunday, Sept. 11 at 10:00 p.m.
“Indian Summers” (PBS)
PBS
Sunday, Sept. 11 at 10:00 p.m.
“Masters of Sex” (Showtime)
Showtime
Monday, Sept. 12 at 8:00 p.m.
"Dancing With the Stars" (ABC)
ABC
Wednesday, Sept. 14 at 10:00 p.m.
"Blindspot" (NBC)
NBC
Wednesday, Sept. 14 at 10:00 p.m.
“American Horror Story” (FX)
FX
Wednesday, Sept. 14 at 10:00 p.m.
“Documentary Now!” (IFC)
IFC
Wednesday, Sept. 14 at 10:00 p.m.
“South Park” (Comedy Central)
Comedy Central
Wednesday, Sept. 14 at 10:30 p.m.
“Legends of Chamberlain Heights” (Comedy Central)
Comedy Central
Thursday, Sept. 15 at 9:00 p.m.
“Project Runway” (Lifetime)
Lifetime
Friday, Sept. 16
“Fleabag” (Amazon)
Amazon
Friday, Sept. 16 at 8:00 p.m.
“Z Nation” (Syfy)
Syfy
Friday, Sept. 16 at 11:00 p.m.
“High Maintenance” (HBO)
HBO
Sunday, Sept. 18 at 8:30 p.m.
“The Case Of: JonBenet Ramsey” (CBS)
CBS
Monday, Sept. 19 at 8:00 p.m.
"The Big Bang Theory" (CBS)
CBS
Monday, Sept. 19 at 8:00 p.m.
"The Voice" (NBC)
NBC
Monday, Sept. 19 at 8:00 p.m.
Gotham" (Fox)
Fox
Monday, Sept. 19 8:30 p.m.
"Kevin Can Wait" (CBS)
CBS
Monday, Sept. 19 9:00 p.m.
"Lucifer" (Fox)
Fox
Monday, Sept. 19 10:00 p.m.
"The Good Place" (NBC)
NBC
Tuesday, Sept. 20 at 8:00 p.m.
"NCIS" (CBS)
CBS
Tuesday, Sept. 20 at 8:00 p.m.
"Brooklyn Nine-Nine" (Fox)
Fox
Tuesday, Sept. 20 at 8:30 p.m.
"New Girl" (Fox)
Fox
Tuesday, Sept. 20 at 9:00 p.m.
"Bull" (CBS)
CBS
Tuesday, Sept. 20 at 9:00 p.m.
"Scream Queens" (Fox)
Fox
Tuesday, Sept. 20 at 10:00 p.m.
"NCIS: New Orleans" (CBS)
CBS
Tuesday, Sept. 20 at 10:00 p.m.
"This Is Us" (NBC)
NBC
Tuesday, Sept. 20 at 10:00 p.m.
"Marvel's Agents of S.H.I.E.L.D." (ABC)
ABC
Wednesday, Sept. 21 at 8:00 p.m.
"Survivor" (CBS)
CBS
Wednesday, Sept. 21 at 8:00 p.m.
"Lethal Weapon" (Fox)
Fox
Wednesday, Sept. 21 at 8:00 p.m.
"The Goldbergs" (ABC)
ABC
Wednesday, Sept. 21 at 8:30 p.m.
"Speechless" (ABC)
ABC
Wednesday, Sept. 21 at 9:00 p.m.
"Law & Order: SVU" (NBC)
NBC
Wednesday, Sept. 21 at 9:00 p.m.
"Empire" (Fox)
Fox
Wednesday, Sept. 21 at 9:00 p.m.
"Modern Family" (ABC)
ABC
Wednesday, Sept. 21 at 9:30 p.m.
"black-ish" (ABC)
ABC
Wednesday, Sept. 21 at 10:00 p.m.
"Chicago P.D." (NBC)
NBC
Wednesday, Sept. 21 at 10:00 p.m.
"Designated Survivor" (ABC)
ABC
Thursday, Sept. 22
“Easy” (Netflix)
Netflix
Thursday, Sept. 22 at 8:00 p.m.
"Superstore" (NBC)
NBC
Thursday, Sept. 22 at 8:00 p.m.
"Rosewood" (Fox)
Fox
Thursday, Sept. 22 at 8:00 p.m.
"Grey's Anatomy" (ABC)
ABC
Thursday, Sept. 22 at 9:00 p.m.
"Chicago Med" (NBC)
NBC
Thursday, Sept. 22 at 9:00 p.m.
"Pitch" (Fox)
Fox
Thursday, Sept. 22 at 9:00 p.m.
"Notorious" (ABC)
ABC
Thursday, Sept. 22 at 10:00 p.m.
"The Blacklist" (NBC)
NBC
Thursday, Sept. 22 at 10:00 p.m.
"How to Get Away With Murder" (ABC)
ABC
Friday, Sept. 23
“Longmire” (Netflix)
Netflix
Friday, Sept. 23
“Transparent” (Amazon)
Amazon
Friday, Sept. 23 at 10:00 p.m.
“Van Helsing” (Syfy)
Syfy
Friday, Sept. 23 at 8:00 p.m.
"MacGyver" (CBS)
CBS
Friday, Sept. 23 at 8:00 p.m.
"Caught on Camera With Nick Cannon" (NBC)
NBC
Friday, Sept. 23 at 8:00 p.m.
"Hell's Kitchen" (Fox)
Fox
Friday, Sept. 23 at 8:00 p.m.
"Last Man Standing" (ABC)
ABC
Friday, Sept. 23 at 8:30 p.m.
"Dr. Ken" (ABC)
ABC
Friday, Sept. 23 at 9:00 p.m.
"Hawaii Five-0" (CBS)
CBS
Friday, Sept. 23 at 9:00 p.m.
"The Exorcist" (Fox)
Fox
Friday, Sept. 23 at 9:00 p.m.
"Shark Tank" (ABC)
ABC
Friday, Sept. 23 at 10:00 p.m.
"Blue Bloods" (CBS)
CBS
Sunday, Sept. 25 at 7:30 p.m.
"Bob's Burgers" (Fox)
Fox
Sunday, Sept. 25 at 8:00 p.m.
“Poldark” (PBS)
PBS
Sunday, Sept. 25 at 8:00 p.m.
"The Simpsons" (Fox)
Fox
Sunday, Sept. 25 at 8:00 p.m.
"Once Upon a Time" (ABC)
ABC
Sunday, Sept. 25 at 8:30 p.m.
"Son of Zorn" (Fox)
Fox
Sunday, Sept. 25 at 9:00 p.m.
"Family Guy" (Fox)
Fox
Sunday, Sept. 25 at 9:00 p.m.
"Secrets and Lies" (ABC)
ABC
Sunday, Sept 25 at 9:30 p.m.
"The Last Man on Earth" (Fox)
Fox
Sunday, Sept. 25 at 10:00 p.m.
"Quantico" (ABC)
ABC
Tuesday, Sept. 27 at 9:00 p.m.
“Channel Zero” (Syfy)
Syfy
Tuesday, Sept. 27 at 10:00 p.m.
“Aftermath” (Syfy)
Syfy
Tuesday, Sept. 27 at 10:00 p.m.
“Drunk History” (Comedy Central)
Comedy Central
Wednesday, Sept. 28 at 9:00 p.m.
"Criminal Minds" (CBS)
CBS
Wednesday, Sept. 28 at 10:00 p.m. ET/7:00 p.m. PT
“Big Brother: Over the Top” (CBS All Access)
CBS
Wednesday, Sept. 28 at 10:00 p.m.
"Code Black" (CBS)
CBS
Wednesday, Sept. 28 at 10:00 p.m.
“Younger” (TV Land)
TV Land
Wednesday, Sept. 28 at 10:30 p.m.
“Impastor” (TV Land)
TV Land
Friday, Sept. 30
“Crisis in Six Scenes” (Amazon)
Amazon
Friday, Sept. 30
“Marvel’s Luke Cage” (Netflix)
Netflix
Saturday, Oct. 1 at 10:00 p.m.
“Versailles” (Ovation)
Ovation
Sunday, Oct. 2 at 8:00 p.m.
“Ash vs. Evil Dead” (Starz)
Starz
Sunday, Oct. 2 at 8:35 p.m.
“Blunt Talk” (Starz)
Starz
Sunday, Oct. 2 at 9:00 p.m.
“Shameless” (Showtime)
Showtime
Sunday, Oct. 2 at 9:00 p.m.
“Westworld” (HBO)
HBO
Sunday, Oct. 2 at 8:00 p.m.
"NCIS: Los Angeles" (CBS)
CBS
Sunday, Oct. 2 at 9:00 p.m.
"Madam Secretary" (CBS)
CBS
Sunday, Oct. 2 at 10:00 p.m.
"Elementary" (CBS)
CBS
Monday, Oct. 3 at 9:00 p.m.
"Scorpion" (CBS)
CBS
Monday, Oct. 3 at 10:00 p.m.
"Timeless" (NBC)
NBC
Monday, Oct. 3 at 10:00 p.m.
"Conviction" (ABC)
ABC
Tuesday, Oct. 4
“The Mindy Project” (Hulu)
Hulu
Tuesday, Oct. 4 at 8:00 p.m.
"The Flash" (CW)
CW
Tuesday, Oct. 4 at 9:00 p.m.
"No Tomorrow" (CW)
CW
Wednesday, Oct. 5 at 8:00 p.m.
"Arrow" (CW)
CW
Wednesday, Oct. 5 at 9:00 p.m.
"Frequency" (CW)
CW
Thursday, Oct. 7
“The Ranch” (Netflix)
Netflix
Sunday, Oct. 9 at 10:00 p.m.
“Divorce” (HBO)
HBO
Sunday, Oct. 9 at 10:30 p.m.
“Insecure” (HBO)
HBO
Monday, Oct. 10 at 8:00 p.m.
"Supergirl" (CW)
CW
Monday, Oct. 10 at 9:00 p.m.
"2 Broke Girls" (CBS)
CBS
Tuesday, Oct. 11 at 8:00 p.m.
“Ben & Lauren: Happily Ever After?” (Freeform)
Freeform
Tuesday, Oct. 11 at 8:00 p.m.
"The Middle" (ABC)
ABC
Tuesday, Oct. 11 at 8:30 p.m.
"American Housewife" (ABC)
ABC
Tuesday, Oct. 11 at 9:00 p.m.
“The Letter” (Freeform)
Freeform
Tuesday, Oct. 11 at 9:00 p.m.
"Fresh off the Boat" (ABC)
ABC
Tuesday, Oct. 11 at 9:30 p.m.
"The Real O'Neals" (ABC)
ABC
Tuesday, Oct. 11 at 10:00 p.m.
"Chicago Fire" (NBC)
NBC
Thursday, Oct. 13 at 8:00 p.m.
"DC's Legends of Tomorrow" (CW)
CW
Thursday, Oct. 13 at 9:00 p.m.
"Supernatural" (CW)
CW
Thursday, Oct. 13 at 10:00 p.m.
“Falling Water” (USA)
USA
Friday, Oct. 14
“Goliath” (Amazon)
Amazon
Friday, Oct. 14
“Haters Back Off” (Netflix)
Netflix
Friday, Oct. 14 at 10:00 p.m.
“Wolf Creek” (Pop)
Pop
Sunday, Oct. 16 at 8:00 p.m.
“The Durrells in Corfu” (PBS)
PBS
Sunday, Oct. 16 at 9:00 p.m.
“Berlin Station” (Epix)
Epix
Sunday, Oct. 16 at 10:00 p.m.
“Graves” (Epix)
Epix
Sunday, Oct. 16 at 10:00 p.m.
“Eyewitness” (USA)
USA
Monday, Oct. 17 at 9:00 p.m.
"Jane the Virgin" (CW)
CW
Monday, Oct. 17 at 9:30 p.m.
"The Odd Couple" (CBS)
CBS
Wednesday, Oct. 19
“Chance” (Hulu)
Hulu
Friday, Oct. 21
“Black Mirror” (Netflix)
Netflix
Friday, Oct. 21 at 8:00 p.m.
"The Vampire Diaries" (CW)
CW
Friday, Oct. 21 at 9:00 p.m.
"Crazy Ex-Girlfriend" (CW)
CW
Saturday, Oct. 22 at 9:00 p.m.
“Dirk Gently’s Holistic Detective Agency” (BBC America)
BBC America
Sunday, Oct. 23 at 9:00 p.m.
“The Walking Dead” (AMC)
AMC
Sunday, Oct. 23 at 10:00 p.m.
“Talking Dead” (AMC)
AMC
Monday, Oct. 24 at 8:30 p.m.
"Man With a Plan" (CBS)
CBS
Thursday, Oct. 27 at 8:30 p.m.
"The Great Indoors" (CBS)
CBS
Thursday, Oct. 27 at 9:00 p.m.
"Mom" (CBS)
CBS
Thursday, Oct. 27 at 9:30 p.m.
"Life in Pieces" (CBS)
CBS
Thursday, Oct. 27 at 10:00 p.m.
"Pure Genius" (CBS)
CBS
Friday, Oct. 28
“Good Girls Revolt” (Amazon)
Amazon
Friday, Oct. 28 at 11:00 p.m.
“Comedy Bang! Bang!” (IFC)
IFC
Friday, Oct. 28 at 11:00 p.m.
“Tracey Ullman’s Show” (HBO)
BBC
Monday, Oct. 31 at 9:00 p.m.
“People of Earth” (TBS)
TBS

1 of 139

From returning favorites like ”Empire“ to highly anticipated debuts such as ”This Is Us,“ TheWrap’s guide to Fall 2016 premiere dates

Find out when the most hotly anticipated new shows and your old favorites return. We'll keep updating this gallery as more Fall 2016 premiere dates are announced.

View In Gallery

BIO Ben Weiss

Ben Weiss is the founder and chief investment officer of 8th & Jackson, a New York-based investment fund. The fund focuses on media and telecom. Mr. Weiss resides in New York City.