Kansas’ Comeback Over UNC Draws 18.1 Million Viewers to the NCAA Championship

That’s a 4% uptick in viewership from last year’s Gonzaga vs. Baylor showdown

March Madness came to an exhilarating end on Monday night with the Kansas Jayhawks’ victory over the North Carolina Tar Heels.

About 18.1 million viewers tuned in to watch as the Midwest team was handed its fourth NCAA men’s title after a wild comeback in the second half of the game, according to official Live + Same Day Nielsen numbers reported by Turner. That’s a 4% uptick in viewership from last year’s Gonzaga vs. Baylor showdown.

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