Sweet 16 Delivers CBS More Ratings Gold From NCAA Tournament

More than 8 million people tuned in for Thursday night’s games

The NCAA tournament secured CBS the ratings trophy once again Thursday, as the Gonzaga Bulldogs were ousted by No. 4 seed Arkansas Razorbacks and Duke managed to stay alive with a win over Texas Tech during the first round of Sweet 16 matchups.

The tournament began airing ahead of primetime at 7 p.m. ET, breaking in at a 1.9 rating in the key 18-49 demographic and 8.2 million total viewers. 

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