Katie Couric will use Yahoo comments, Tumblr posts and Flickr photos to interview Michael Bloomberg, the former Mayor of New York, in one of her first interviews since becoming Yahoo’s Global Anchor.
Yahoo will unveil the plan for the interview Monday, giving the public an early glimpse at how it will deploy the former “Today Show” host. The interview will air Friday.
Yahoo will push Couric to leverage its myriad resources, from Flickr, a photo-sharing service, to Tumblr, a blogging platform. Couric and her team will use viewer submissions to help determine questions for interviews, the subjects of “global issues forums” and brief segments dedicated to single issues.
Couric made her Yahoo debut by interviewing former defense secretary Robert Gates in January, but the company continues to develop its strategy for one of the most recognizable faces in television news. Her interviews will aim to combine old-fashioned reportage and context with newer techniques.
She has booked another high-profile subject for her latest interview – one of the most famous (and richest) mayors in recent memory. Couric joined forces with Yahoo in November in what was the latest sign of the change in video programming. An anchor of her stature would never have dedicated herself to online video news even a few years ago.