Kieran Breen has been promoted to president of international theatrical marketing at 20th Century Fox, it was announced today by Paul Hanneman and Tomas Jegeus, the studio’s co-presidents of worldwide theatrical marketing, to whom Breen will report.
In his new post, Breen will continue to be responsible for strategy, research, media, digital, publicity, creative and promotions for all Fox movies in all territories outside of the United States.
Previously, Breen was executive VP of international marketing at 20th Century Fox, a role he’s held since 2006.
“Kieran has long been an invaluable member of our senior team at Fox International, but over the past year, during our restructuring of the global marketing group, we’ve come to rely even more on his insights and leadership. We’re pleased to recognize Kieran’s formidable achievements with this well-deserved promotion,” Hanneman and Jegeus said in a joint statement.
Breen played a key role in leading Fox to a record-breaking summer, during which time the studio released the global hits “X-Men: Days of Future Past,” “The Fault In Our Stars” and “Dawn of the Planet of the Apes.” Capping an impressive four-month run, 20th Century Fox broke the all-time industry record when it crossed the $3.2 billion mark in worldwide box office this fall. Internationally, the studio crossed the $2 billion mark in July — for a record sixth consecutive year and the eighth time in its history.
That streak continued with the recent release of “Gone Girl,” which opened to the number-one position at the box office, and has become one of the season’s big hits around the globe.
Breen joined the Studio in 2000 as the UK Marketing Director, responsible for the marketing, creative advertising, publicity and promotions functions for all Fox titles in the UK and Republic of Ireland. During this time, he launched a diverse array of films – from the blockbusters “Star Wars” (Episodes II and III), “X-Men,” “X2,” “Minority Report,” “The Day After Tomorrow and the James Bond picture “Die Another Day” to the breakout hits “Moulin Rouge,” “28 Days Later” and “Sideways.”