In a February filled with big TV and social-media moments, perhaps no one had more of them than Lady Gaga, according to Twitter data gathered by Nielsen and analyzed by Canvs.
Gaga has always had her passionate “little monsters,” as she calls her fan base (including more than 56 million followers on Twitter and 15 million on Instagram).
But in February of 2016, the artist born Stefani Germanotta came out from behind the chameleonic fashion and makeup looks with a string of appearances at major events that set Twitter users to tapping: singing the National Anthem at the Super Bowl, paying tribute to the late David Bowie at the Grammys and performing her nominated song “Til It Happens to You” at the Academy Awards.
In each of these events, three of biggest events on TV (and now Twitter) every year, Gaga scored considerable reaction.
Super Bowl National Anthem
The Super Bowl spawned nearly 4.5 million Emotional Reactions (ERs), out of nearly 17 million tweets total, Canvs found. Of those, more than 121,000 mentioned Gaga and her performance, some 56 percent expressing “love,” 12 percent “good” and 10 percent “crazy.”
She had a lot of competition for attention from the game, the $5 million commercials and even the all-star lineup of musicians at halftime, including Coldplay, Bruno Mars, Beyoncé and Mark Ronson. Regardless, Gaga still was the 15th-most-cited term at the event, singing before the game had even started and most fans had settled into their seats.
Lady Gaga is gradually starting to grow on me. Good set of pipes!
— Amy Lynn Greenblatt (@AmyLGreenblatt) https://twitter.com/AmyLGreenblatt/status/696476529241518080”>February 7, 2016
Honoring David Bowie at the Grammys
Gaga was chosen to honor David Bowie at the Feb. 15 Grammys, which came just a few weeks after the legendary star’s death from cancer.
The Grammys drew nearly 2.7 million Emotional Reactions among 7.6 million tweets. On a night when Taylor Swift subtly rebuked Kanye West, Kendrick Lamar invoked #BlackLivesMatter in a highly political performance and Adele had a microphone mishap, “Lady Gaga” was still cited in about 2 percent of all tweets about the Grammys.
The responses to her performance, in makeup and outfit explicitly invoking Bowie’s Ziggy Stardust persona, were largely positive, too, with more than 52 percent either expressing “Good” or “Love.”
Gaga is so talented. #Grammys2016
– Jeremiah™ (@fierce_swagg) February 16, 2016
– Kelly (@healthyfunmom) February 16, 2016
The Oscars Best Song Nominee
Gaga’s intensely passionate and personal performance of “Til It Happens To You,” a ballad about sexual abuse co-written with eight-time Oscar-nominee Diane Warren, attracted some of the biggest Emotional Responses of Oscar night, according to Canvs.
About 58 percent of tweets expressed either “Love” or “Good” reactions. The emotion “Crazy” spiked around “performance,” referring to Gaga’s singing while surrounded by other victims of sexual abuse, most with simple, searing statements written on their inner arms. Posts that included her name comprised 3.1 percent of the 2.4 million Oscar-related posts, with more than 75,000 Emotional Reactions.
It was one of the biggest reactions of the night, though well behind the explosion of tweets after Leonardo DiCaprio finally won an acting Oscar after five nominations.
It’s so, so important that awareness is being brought to sexual assault and consent. Also, Lady Gaga‘s performance was so powerful. Wow.
– Lizzie Neil (@lizziechristine) February 29, 2016
Who knew Joe Biden and Lady Gaga would become advocates for sexual assault survivors everywhere tonight at the Oscars. Powerful performance!
– Marcus Garrett (@Marcus_Media) February 29, 2016
After her Oscar performance, Gaga (who has talked about her own experiences as a victim of abuse) posted several photos on Instagram. It set off another round of posts about Gaga, her relationship and her performance.