Larry Wilmore just put his “nightliness” in nearly one million people.
Comedy Central’s “The Nightly Show” premiered on Monday to 963,000 viewers, an individual with knowledge of the situation told TheWrap, with 577,000 of them coming from the advertiser-sought 18-49 demographic.
For their part, the cable channel is not sharing Live + Same Day numbers or confirming them until the playback and digital data comes in, Comedy Central told TheWrap.
The network in undoubtedly expecting a significant increase; certain Comedy Central late-night series saw boosts of greater than 50 percent in the fourth quarter of 2014 — though of course “The Colbert Report” had a great deal of eyes on it during that period.
For an admittedly unfair comparison, Stephen Colbert‘s final show at 11:30 p.m. hauled in 2.5 million viewers, a series high.
Watch and read highlights from Wilmore’s premiere here.
Click here for a recap of a portion of his sophomore show.