Twitter Push to Save ‘One Day at a Time’ Helps Latinos in Hollywood Find Their Voice

The #SaveODAAT campaign marks a big success for a community seeking to make itself heard

When news broke on Thursday that “One Day at a Time” had been saved from cancellation, “Vida” creator Tanya Saracho was quick to respond to the news on Twitter.

“¡Aleluya! Look at what you did Brown Twitter! You showed up for #ODAAT and now #ODAATSAVED !!!” she wrote. “This is a win, mi gente! A most definite win!”

The tweet was just one of a slew of elated reactions to the news that the beloved sitcom about a Cuban-American family would find new life on Pop TV following its cancellation by Netflix. Within hours of the announcement, “One Day at a Time” was a number one trending topic on Twitter in the United States, and number three worldwide.

It was a collective celebration at the end of a months-long fan campaign in support of the show, rallied around the #SaveODAAT hashtag and eagerly boosted along the way by co-showrunners Gloria Calderón Kellet and Mike Royce. For the show’s Latino fans, in particular, it was a landmark moment for a community eager to make its voice heard in Hollywood after being starved of on-screen representation for so long.

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Reid Nakamura

TV reporter • • @reidnakamura