Burton first tweeted out the news of the upcoming crowd-funded effort at 6:50 a.m. PT on Wednesday. By 5 p.m. PT, his campaign was a million dollars richer and fully funded.
At the time of this writing, Burton had more than 23,000 backers with 34 days to go. At 5:17 p.m. PT he thanked everyone who donated by tweeting “grateful.”
The actor’s latest “Reading Rainbow” effort will create a new version of the show for the web. Burton also plans on offering a “classroom version” of the program for teachers and is spearheading a not-for-profit that will give copies of “Reading Rainbow” away to low-income schools for free.
The campaign raised money with rewards ranging from a special thanks on the website with a $5 pledge. While a $10,000 pledge would get you an extravagant private dinner with Burton in Los Angeles, plus the opportunity to wear the actor’s original “Star Trek: The Next Generation” visor.
“Reading Rainbow” ran from 1983 to 2006 and continued in reruns until 2009.
— LeVar Burton (@levarburton) May 29, 2014