After vicious social-media backlash, X CEO Linda Yaccarino’s interview at last week’s Code Conference has been branded a train wreck. The question now is how Yaccarino, Elon Musk and the X (formerly Twitter) brand will rebound from the debacle.
Several crisis communications experts told TheWrap Yacarino lost some credibility as a result, but the biggest takeaway was that she’s clearly not in charge at X.
“The way Yaccarino behaved onstage was a worst-case scenario because it undermined her as the CEO,” Kathleen Schmidt, who runs Kathleen Schmidt PR in New York, and has worked in crisis PR for 25 years, representing high-profile clients, including Woody Allen, Michael Cohen, Alan Dershowitz and Robert F.