Can Lionsgate’s Movie Division Bounce Back After Getting Thrown ‘Overboard’ in 2018?

2018 Studio Report Card: Can “Hellboy” and a fifth “Rambo” movie make up for a disappointing year at the box office?

Lionsgate 2018 Check In With Bug

There’s no denying this one: Lionsgate’s film division had a dismal year at the box office, topping out at $388 million — the company’s worst domestic box office performance since 2011.

The brightest spots on Lionsgate’s slate were two modestly budgeted films with female leads: Paul Feig’s thriller “A Simple Favor,” which earned $53.5 million domestically, and Anna Faris’s remake of “Overboard,” released under the Pantelion Films banner to just $50.3 million.

The Sundance acquisition “Blindspotting” garnered some major critical acclaim, but little else. And the company took big losses on the Mila Kunis-Kate McKinnon comedy “The Spy Who Dumped Me” and the sci-fi film “Kin.”

Lionsgate also missed the bullseye with one of its priciest bets: the $100 million-budgeted “Robin Hood,” which has managed just over $30 million so far at the domestic box office. The fantasy adventure starring Taron Egerton has also underperformed overseas, though it still awaits a release in China. It’s shaping up to be one of this year’s biggest Hollywood bombs.

“They had a tough year,” Doug Creutz, a senior media and entertainment analyst with Cowen Companies, told TheWrap. “They try and play in the mid-budget range, and given the dollars to blockbusters these days, I think that’s just a tough place to be in.”

This year’s slate was the product of a prior executive team. In May, Nathan Kahane was named Motion Picture Group President, joining his former Good Universe co-founder and Lionsgate co-chairman Joe Drake (who rejoined Lionsgate in October 2017).

And the rest of the company made up for the film division’s weakness, with Lionsgate beating Wall Street earnings expectations for the last two quarters on the back of massive subscriber growth from Starz and the strong performance of its TV division.

Even at the film studio, insiders are bullish about a 2019 slate that includes some higher profile projects like a “Hellboy” reboot with David Harbour, Tyler Perry’s final Madea movie, a fifth “Rambo” movie from Sylvester Stallone and a third “John Wick” action film starring Keanu Reeves.

The company is also plotting a Starz spinoff about the hotel that serves as a safe house for the franchise’s assassins, with Reeves expected to guest star.

The hope is that lighting can strike twice for Drake, who spearheaded the “Hunger Games” and “Expendables” hits during his previous run at Lionsgate from 2007 to 2012, when the studio took in a record $1.2 billion domestically.

“Joe’s had some success before. They’re going to basically try and pick better movies than the last team did,” Creutz said, noting that there’s less room in the current marketplace for mid-budget movies of the sort on the mini-major’s slate. “They’re going to have their work cut out for them. They’ll have some bigger films next year, so hopefully that will help.”

The company isn’t just relying on old IP, either, with Doug Liman’s “Chaos Walking,” a dystopian sci-fi film starring Tom Holland and Daisy Ridley and Roland Emmerich’s WWII epic “Midway” also opening in 2019.

In addition, Sam Raimi is directing “The Kingkiller Chronicle,” a film based on a series of fantasy books by Patrick Rothfuss about a musician/adventurer, that the studio hopes will become a franchise involving a TV series and a video game as well. “Hamilton” creator Lin-Manuel Miranda on board as an executive producer and music composer.

“It would be hard to see how they would do significantly worse than this year,” Creutz said. “If they just revert to the mean, that would be a meaningful improvement.”