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Lionsgate Shakes Up Theatrical Publicity Department

Studio is breaking up slate into two teams, one led by Julie Fontaine and the other headed up by Jennifer Peterson

Lionsgate is restructuring its theatrical publicity department, the studio announced on Wednesday.

As previously noted, Executive Vice President of Theatrical Publicity Julie Fontaine will oversee public relations for the film division.

In turn, Lionsgate announced that the studio's slate will be divided between two project teams, each led by a different vice president.

One team is to be headed by newly appointed Vice President of National Publicity Jennifer Peterson. Peterson joins Lionsgate from Disney where she handled the global rollouts of films such as "Alice in Wonderland" and "Toy Story 3." 

Jamie Blois, who has been promoted to Vice President of National Publicity, will oversee the other film team. Blois has worked with the company's publicity department since 2004, helping to promote the Tyler Perry franchise and recent films such as "The Expendables" and "The Lincoln Lawyer." 

Todd Nickels will continue to spearhead all of the studio’s New York-based theatrical publicity initiatives in his post as Senior Vice President, National Publicity, and will work closely with both project teams.

Corporate public relations initiatives for the film division will be overseen by Fontaine and managed by Kate Hubin Piliero, who is now serving as the film division’s Vice President of Corporate Communications. Having joined Lionsgate in 2005, Hubin is transitioning from her previous role as Vice President of National Publicity.

Matthew Clasby has been named Vice President of Theatrical Promotions; he will oversee all publicity driven promotions as well as spearhead special events, tradeshows and conventions. Aubrey McClure will continue in her role as Senior Vice President of Promotions, Licensing and Merchandising. 

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