Marvel CEO Ike Perlmutter had some qualms about the box office performance of “female movies” in an email exchange with Sony boss Michael Lynton.
In the leaked Wikileaks correspondence from Aug. 7, 2014, Perlmutter lists “Elektra,” “Catwoman” and the 1984 film version of “Supergirl” as examples of female-led superhero movies that didn’t do well financially, linking to each of the films’ box office results on BoxOfficeMojo.com.
“Very bad idea and the end result was very, very bad,” he said of “Elektra,” the Marvel movie starring Jennifer Garner, which was a spinoff of the Ben Affleck-led “Daredevil” feature film.
Of “Catwoman,” the 2004 film starring Halle Berry, Perlmutter said, “Catwoman was one of the most important female character within the Batmanfranchise. This film was a disaster.”
The exec clearly means “disaster” in terms of financials, adding that “Supergirl was one of the most important female super hero in Superman franchise. This Movie came out in 1984 and did $14 million total domestic with opening weekend of $5.5 million. Again, another disaster.”
The comments were uncovered at a time when Marvel is taking heat from fans and the media over its treatment of female superheroes. The company is under fire for the dearth of Black Widow (Scarlett Johansson) merchandise in relation to her male teammates, all of whom are better represented in toys and on apparel.
“Black Widow is a staple in the Marvel Universe with a robust consumer products program,” Marvel said in a statement to TheWrap on the merchandising issue. “Tied to the release of Avengers: Age of Ultron, Marvel has over 60 Black Widow SKUS across diverse categories such as Hot Wheels, action figures, video games, t-shirts, costumes and collectibles, with even more products available for back to school and Halloween.”
Meanwhile, “Avengers: Age of Ultron” star Jeremy Renner also came under fire when he called Johansson’s character “a slut” for being romantically linked to more than one member of the team. Despite an apology, Renner doubled down on his comments during an appearance on “Conan” Monday night.
“Now, mind you, I was talking about a fictional character, and fictional behavior,” he said on the air. “But, Conan: If you slept with four of the six Avengers — no matter how much fun you had — you’d be a slut. Just saying. I’d be a slut.”
Despite Perlmutter’s reservations about female superhero movies last August, however, the studio is moving forward on at least one female-led film. “Captain Marvel,” based on the comic book character Carol Danvers, is in active development and has a release date of Nov. 2, 2018.
The studio has hired Nicole Perlman and Meg LeFauve to write the script and is said to be looking for a female director as well.
“Avengers: Age of Ultron” is now in theaters. A spokesperson for Marvel has not yet returned TheWrap’s request for comment.
The Evolution of Marvel Movies: From Dolph Lundgren's 'Punisher' to 'Ant-Man' (Photos)
"Howard the Duck" (1986) - In this Marvel-meets-George-Lucas sci-fi comedy, a human-size duck is propelled to Earth from outer space as the result of a scientific mishap. Emphasis was placed on special effects and portraying Howard as a less cynical duck than that in the comic.
Universal Pictures
"The Punisher" (1989) - Dolph Lundgren donned a signature skull shirt for a violent adaptation of the story of vigilante Frank Castle, a.k.a The Punisher
New World Pictures
"Fantastic Four" (1994) - Legend has it that Roger Corman produced this low-budget adaptation so that a producer could retain the film rights to the comic. Though never released theatrically, it is available on YouTube.
New Horizons
"Generation X" (1996) - Hoping to capitalize on the popular “X-Men” animated series of the '90s, “Generation X” was a TV movie that aired on Fox about a school for the gifted run by Emma Frost and Banshee.
Fox Network
"Nick Fury: Agent of S.H.I.E.L.D." (1998) - David Hasselhoff donned Nick Fury’s eye-patch long before Sam Jackson in this made-for-TV-movie that premiered on Fox.
Fury Productions/Fox Network
"Blade" (1998) - Wesley Snipes headlined as a half-man, half-vampire fighting against an evil bloodsucker intent on taking over the world
Marvel/New Line Cinema
"X-Men" (2000) - Hugh Jackman achieved international fame as Wolverine in the story of the famed Marvel superhero team
Marvel/Twentieth Century Fox
"Hulk" (2003) - Ang Lee's much maligned story of Bruce Banner (Eric Bana) as he struggles to control the raging monster within himself
Marvel/Universal Pictures
"Daredevil" (2003) - Ben Affleck earned plenty of scorn for his portrayal of the blind defender of Hell's Kitchen. Nevertheless, the film earned almost $180 million globally
Marvel/New Regency
"The Punisher" (2004) - Thomas Jane took over as Frank Castle in this ultra-violent vigilante tale that also starred John Travolta
Marvel/Lionsgate
"Elektra" (2005) - Jennifer Garner reprises her role as Elektra Natchios, an international assassin, in the spin-off from the more successful 2003 film, Daredevil.
Twentieth Century Fox
"Man-Thing" (2005) - Marvel tried its hand at horror with the “Man-Thing,” loosely based on Stan Lee's swamp monster comic from '71. It features a swamp-monster whose touch burns people who feel fear.
Lions Gate/Artisan Entertainment
"Ghost Rider" (2007) - Nicolas Cage and Eva Mendes starred in the story of a motorcycle daredevil (Cage) who sold his soul to the devil.
Marvel/Columbia Pictures
"Iron Man" (2008) - The movie that launched the MCU into the stratosphere starred Robert Downey Jr. as billionaire Tony Stark, a weapons manufacturerer who decides to defend the innocent who are caught in the path of the very weapons he once designed
Marvel/Paramount
"The Incredible Hulk" (2008) - Edward Norton took over the role of Dr. Bruce Banner in the setup to the eventual "Avengers" crossover
Marvel/Universal
"Captain America" (2011) - Chris Evans took up the red, white, and blue shield of the First Avenger as he fought against Hydra head Red Skull (Hugo Weaving)
Marvel/Paramount
"Thor" (2011) - Chris Hemsworth played the hammer-wielding god of thunder as he battles his brother, Loki (Tom Hiddleston), for control of the mythical realm of Asgard
Marvel/Paramount
"The Avengers" (2012) - The superhero team assembled for this blockbuster as they fought to prevent an alien invasion of Earth. Mark Ruffalo took over the role of Bruce Banner from Edward Norton
Marvel/Paramount
"Guardians of the Galaxy" (2014) - Chris Pratt proved himself to be an action superstar as Peter "Star-Lord" Quill in this intergalactic sensation that grossed almost $775 million
Marvel Studios
"Avengers: Age of Ultron" (2015) - The Avengers assemble once again as they try to stop Ultron, an A.I. built by Tony Stark that wants to destroy humanity
Marvel Studios
"Ant-Man" (2015) Paul Rudd plays a thief just out of prison who stumbles on a suit that shrinks him to microscopic size -- all the better to prevent Corey Stoll's evil executive from using the same technology for warfare.
Marvel Studios
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Marvel adaptations have gone from cheesy fun films to guaranteed hits and box office gold