Master P's college-bound son Hercy Miller wasted no time to take advantage of the NCAA's rule change allowing student athletes in the U.S. to earn money from endorsements and deals involving their names, images and likenesses.
Hercy Miller, a 19-year-old basketball player who will be entering Tennessee State University in the fall, has signed a deal as a brand ambassador for Web Apps America that his father said is worth $2 million.
“It was a $2 million deal... it’s incredible,” Master P told TMZ on Friday, adding that he had set up the deal in advance of the NCAA's rule and completed it after the official announcement. “This is gonna change the way college athletes want to stay in school. This is a four-year deal.”
According to the new rules, athletes can make their own revenue by monetizing their social media accounts, signing autographs, instructing classes, establishing their own businesses, taking part in advertising campaigns and more. Athletes can also sign their own agents to assist them in obtaining these opportunities.
"I signed a deal with an American technology company. Like my dad said, it's a blessing," Hercy Miller told TMZ. In March, the powerhouse hoops star announced he was choosing to attend Tennessee State after being courted by schools like USC, UCLA, Missouri, LSU and other Power 5 conference programs.
The 19-year-old had explained that electing to attend an Historically Black College and University like Tennessee State held a special meaning to him. "I want to go a place with a good school, and I feel like if I go to a HBCU, I can put a spotlight on for all the HBCU’s around," he said. "I want to make a change. I want to make a difference. I’m the type of person, I want to be a leader, I want to lead my people. So I feel like going to Tennessee St. University is where I can be a part of the community and be a player at the same time."
When asked to consider the monumental responsibility of acquiring so much at a young age, Hercy has a similarly philanthropic resolve.
Back in April, when Master P revealed that he had signed the deal, he said he hoped that other aspiring ballplayers would see the success his son had attained, and take a chance on joining an HBCU.
"The game is changing," Master P said. "I feel like now, a lot of high school kids are gonna start saying, 'I wanna go somewhere and make history, be a part of the moment and make a difference and also get to the league.'"
"I think the spotlight from what Hercy's done is really gonna be on HBCU's and anybody that's watching this that has a kid, don't be afraid to send your kid to a HBCU."