Mattel’s Ynon Kreiz, Robbie Brenner on ‘Barbie’ Film: We Want to Make Movies That Have Cultural Impact

WAXWORD

“We aren’t handing the IP to someone and letting them run away,” CEO Ynon Kreiz tells TheWrap

Mattel announced on Monday that writer-directors and real-life couple Greta Gerwig and Noah Baumbach have been tapped to write a movie based on its Barbie doll, one of the first to be announced out of newly established Mattel Films as well as its first collaboration with Warner Bros. Pictures.

I caught up with Mattel CEO Ynon Kreiz — who took over the company a year ago — and executive producer Robbie Brenner, who heads the newly formed Mattel Films, at Fortune’s Brainstorm Tech conference in Aspen.

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Sharon Waxman

Sharon Waxman

Sharon Waxman, is the founder, CEO and Editor in Chief of TheWrap. She is an award-winning journalist and best-selling author, and was a Hollywood correspondent for The New York Times.