Peacock’s ”Babble Bop!“ is one of many new shows that is using new production techniques that will be come commonplace
As discussion of the metaverse continues to dominate our broader cultural conversations, we’re beginning to understand what opportunities virtual worlds will provide for us, connecting us to communities and providing new possibilities for retail and recreation. Meta, the entity we formerly know as Facebook, has adopted this as a new vision for the company, and it is becoming clearer what opportunities exist to incorporate this technology within the entertainment industry. It is true that the term metaverse is difficult to define, and means different things to different people. Our vision is most aligned with a Holodeck or “Ready Player One” future. It is real time, multisensory, multi-participant; it and the participants have agency.
Sitting at the convergence of physical, augmented and virtual reality, the metaverse is providing people an exciting way to experience and interact with worlds beyond the real one. There were 133.9 million extended reality users in the United States in 2020, a number that is projected to grow to 176 million by 2023. Interactivity will not only be transformative for the medium of television, but necessary in a future where audiences move beyond passively consuming to actively participating.