Dominion Voting Systems on Monday sued MyPillow CEO Mike Lindell for defamation, seeking over $1.3 billion in damages.
In a suit against Lindell and his company filed in the U.S. District Court for the District of Columbia, the voting-machine manufacturer pointed to numerous media appearances by Lindell as well as the documentary he produced that made false claims Dominion rigged the 2020 election for Joe Biden.
The suit also alleges that Lindell, whose Twitter account was previously suspended over his refusal to stop posting debunked conspiracy theories about the election, was aware that he was spreading the “Big Lie.”
“As when MyPillow previously faced legal action for deceptive marketing campaigns, Lindell knew there was no real ‘evidence’ supporting his claims. And he is well aware of the independent audits and paper ballot recounts conclusively disproving the Big Lie,” the complaint says.
The suit also alleges that Lindell has personally profited from disseminating unfounded accusations. “But Lindell — a talented salesman and former professional card counter — sells the lie to this day because the lie sells pillows. MyPillow’s defamatory marketing campaign — with promo codes like ‘FightforTrump,’ ’45,’ ‘Proof,’ and ‘QAnon’ — has increased MyPillow sales by 30-40% and continues duping people into redirecting their election-lie outrage into pillow purchases.”
Lindell did not immediately return a request for comment.
Lindell is one of numerous supporters of former president Donald Trump who baselessly claimed Trump lost the 2020 election due to some kind of fraud. Dominion and Smartmatic, two voting machine companies, have filed numerous lawsuits in recent weeks against right-wing media outlets and individuals who have repeated unsubstantiated claims about widespread election fruad.
Dominion sued former Trump campaign attorney Rudy Giuliani in January, while Smartmatic went filed a suit against Fox News and its hosts Jeanine Pirro, Maria Bartiromo and Lou Dobbs in February; the company subsequently canceled Dobbs’ show from its Fox Business channel.
Monday’s filing was not the first sign the pillow entrepreneur had that he faced potential legal action. Earlier this month, a spokesperson for Dominion told CNN that Lindell was “begging to be sued.”