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Steve Jobs’ Widow-Backed OZY Launches With MSNBC Contributor Carlos Watson

The daily digital-only magazine is targeting ”the Change Generation“

Carlos Watson is back in the media start-up business — and this time, he has the backing of Laurene Powell Jobs, widow of Apple founder Steve Jobs.

Watson, whose face you’ve probably seen on his many TV gigs (he’s appeared on CNBC, CNN and his own MSNBC show, “Live with Carlos Watson,” was cancelled in 2009), tried to start a political blog in 2009 called “The Stimulist.” Then, he said it was aimed at “the Change generation,” but the site never made it to its first anniversary.

On Monday, Watson launched a new site aimed at that same generation: OZY. This time, he’s backed by several million dollars from his deep-pocketed Silicon Valley friends, including Steve Jobs‘ widow, Laurene Powell Jobs.

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OZY, named after Percy Bysshe Shelley’s poem “Ozymandias,” promises to bring readers “the new and the next.”

“And when we say new,” the site says, “we’re not just talking about ‘trending now.’ No, not just three hours or three days ahead but months before you’re going to hear about it in the mainstream press.”

Not a bad start for the site so far; it launched a day after its namesake came to the forefront of national attention as the name of the most recent episode of “Breaking Bad.”