MTV is set to make a splash with the return of “MTV Beach House.”
Nessa (“Girl Code”), Cody Christian (“Teen Wolf”) and Chico Bean (“Wild ‘n Out”) will host the month-long summer celebration from a 1990s-themed beach house along the Jersey Shore. The party begins on June 8 with the first-ever MTV Beach House Festival, featuring headliners MisterWives, KYLE and more.
“MTV Beach House” will run on MTV, Comedy Central and Spike’s linear, digital and social channels, which will include behind-the-scenes and all-access content. MTV and Mtn Dew Spiked Lemonade are teaming up for the project.
This is the latest iteration of the programming block that debuted in 1993 on MTV and continued into the 2000s.
“Snapchat, Twitter and Facebook Live didn’t even exist when we last opened the MTV Beach House as the ultimate summer hangout for our audience 14 years ago,” said MTV vice president of integrated marketing Matthew Newcomb. “We’re thrilled to partner with Mtn Dew Spiked Lemonade to bring back the Beach House in a totally updated way that speaks to a new generation of digitally native fans.”
The previous version of the show included music performances and celebrity appearances, and it was hosted by such iconic MTV on-air personalities as Carson Daly and Damien Fahey.
“Bringing back the MTV Beach House is one of those can’t miss moments we love to bring to DEW Nation,” said Chauncey Hamlett, senior director of marketing for Mountain Dew. “It’s the perfect way to welcome summer — an iconic show of the 90s spiked with boundary-pushing experiences — definitely how Mtn Dew Spiked Lemonade does summer.”
Fans can land a ticket to the MTV Beach House Festival by following @MTV on Twitter and retweeting designated sweepstakes tweets starting Thursday.
This continues MTV’s nostalgia push, as the network recently launched rebooted versions of “Fear Factor” and “My Super Sweet 16.”
Evolution of MTV: From Buggles to 'Teen Wolf' (Photos)
August 1, 1981 – MTV takes off
MTV officially premiered in 1981 with the words "Ladies and gentlemen, rock and roll" played over footage of the launch of the Columbia space shuttle, followed by the debut of the network's now-iconic logo.
MTV
1981 – "Video Killed the Radio Star"
MTV's kicked off it's 24-hour rotation of music videos with The Buggles' "Video Killed the Radio Star," sending the format mainstream for the first time.
MTV
1982 – "I want my MTV!"
MTV enlisted famous musicians -- including Pat Benatar, David Bowie, The Police, Kiss, Cyndi Lauper, Madonna, Lionel Richie and Mick Jagger -- in 1982 for a legendary marketing campaign calling on viewers to ask their cable companies to carry the network.
MTV
1983 – Michael Jackson breaks the color barrier
In its earliest days, MTV focused mainly on rock music by white artists, leading to cries of racial discrimination. The network finally reversed course in 1983 when it was pressured into airing Michael Jackson's video for "Billie Jean," followed closely by "Beat It" and the hugely popular "Thriller."
MTV
September 14, 1984 – The first VMAs
MTV debuted the original Video Music Awards in 1984, with Madonna doing a live performance of her single "Like a Virgin," and The Cars' "You Might Think" walking away with the moonman for Video of the Year.
MTV
May 1992 – "The Real World"
MTV stopped being polite and started getting real in 1992 with the premiere of "The Real World," basically inventing the modern reality TV genre in the process and setting the stage for hundreds of imitators in years to come.
MTV
September 1998 – "Total Request Live"
As MTV continued to shift away to other kinds of programming in the late '90s, the Carson Daly-hosted "TRL" became the network's main outlet for music videos, featuring a countdown of the most-requested videos of the day.
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October 2000 – "Jackass"
One of several prank series throughout the network's history, "Jackass" ran for just two years, but launched the careers of stars Steve-O, Johnny Knoxville and Bam Margera, and paved the way for Ashton Kutcher's "Punk'd."
MTV
March 2002 – "The Osbournes"
The most-watched MTV series when it premiered, "The Osbournes" documented the domestic life of Black Sabbath frontman Ozzy Osbourne, making it one of the first entrants in the now-common "celebreality" genre.
MTV
September 2004 – "Laguna Beach"
A year after the premiere of Fox's "The OC," MTV debuted the reality series "Laguna Beach: The Real Orange County," the world's first introduction to the life of Lauren "L.C." Conrad. The even more popular spinoff "The Hills" followed in 2006, blurring the line between scripted and unscripted television.
MTV
November 2008 – "TRL" comes to an end
The series finale of "TRL" marked the end of an era for MTV, with the music-centric program taking its final bow at a time when "The Hills" was hitting its peak, and "Jersey Shore" and "16 and Pregnant" -- a show which would eventually birth three editions of spin-off "Teen Mom" -- were less than a year away.
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December 2009 – "Jersey Shore"
Snooki, JWoww and The Situation became household names when the "Real World"-inspired series "Jersey Shore" hit the network and became one of the most popular shows on cable TV at the time.
MTV
2010 – A push for scripted series
MTV began its push into scripted programming in 2010 with disappointments like "The Hard Times of RJ Berger" and a U.S. adaptation of "Skins" balanced out by major hits like the comedy "Awkward" and the highly successful "Teen Wolf."
MTV
January 2016 – "The Shannara Chronicles"
For years the network struggled to find a show that could match the success of "Teen Wolf," so in 2016 MTV bet big on "The Shannara Chronicles," an expensive adaptation of the series of fantasy novels by Terry Brooks.
MTV
July 2016 – The end in sight for "Teen Wolf"
Series creator Jeff Davis announced at San Diego Comic-Con that "Teen Wolf" would come to an end in 2017, leaving viewers to wonder what the network's programming slate will look like once its tentpole program goes off the air.
MTV
September 15, 2016 – "Wonderland"
At the network's upfronts presentation in April, MTV announced it would be bringing music back to MTV with a few new music-themed programs, including new multi-platform live performance show "Wonderland" and the return of the long-running "MTV Unplugged."
MTV
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Viacom’s music-centric network has taken many forms since ”I want my MTV!“
August 1, 1981 – MTV takes off
MTV officially premiered in 1981 with the words "Ladies and gentlemen, rock and roll" played over footage of the launch of the Columbia space shuttle, followed by the debut of the network's now-iconic logo.
MTV
MTV
