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MTV Names Laurel Weir SVP, Strategic Insights and Research

Exec will report to Tanya Giles, SVP, Strategic Insights and Research for the Viacom Music and Entertainment Group

Laurel Weir has been named Senior Vice President, Strategic Insights and Research at MTV, the network announced on Wednesday.

The exec will report to Tanya Giles, Executive Vice President, Strategic Insights and Research for the Viacom Music and Entertainment Group. Weir will oversee all research efforts for MTV, including consumer insights, trend forecasting and multiplatform measurement.

She previously held the same position at the Viacom Kids and Family Group, overseeing research for adult-focused networks TV Land, CMT and Nick At Nite. Weir previously served as lead strategist at TV Land during the network’s recent rebrand.

“Laurel is a passionate, endlessly curious strategist with a powerful ability to identify white spaces and drill to the core of what an audience wants and why,” said Giles in a statement. “We’re excited for MTV to gain the benefit of her insight and leadership as the network ramps up its slate of music and pop culture original programming.”