MTV’s “Jersey Shore Family Vacation,” “RuPaul’s Drag Race” and “The Challenge” dominated their respective daily release slots last week in a standout week for the network that secured its highest prime share across cable programming in two years.
During the week of Jan. 23 to Jan. 27, the MTV reality series topped cable programming for their respective premiere days in MTV’s younger-skewing 18-49 demo, according to Nielsen live plus same day data.
“The Challenge,” which premieres Wednesday at 8 p.m., won the day as the top performing cable show among adults 18-49 and 18-34. Last week’s telecast drew in 635,000 total viewers — up 22% from the 521,000 total viewers brought in by the season average thus far — and earned a season high ratings score of 0.68