‘Mulan’ Was Viewed for 525 Million Minutes Over First 3 Days – Here’s What Disney+ Might Have Made

The first viewership data from Nielsen hints at what opening-weekend revenues might be

“Mulan” was viewed for an estimated 525 million minutes in the U.S. in its first three days of availability for purchase on Disney+, according to Nielsen data released Thursday.

It’s the first and likely most concrete number we have for the streaming-first release of “Mulan,” as Disney hasn’t released any figures about the film’s performance on the popular SVOD app. And while Nielsen’s estimate is imperfect for a number of reasons, some simple math suggests that the live-action remake earned big bucks for The Walt Disney Company — as much as $137 million, in fact. (And the company wouldn’t have to split any of that with theater owners as it would with box office grosses from a regular release.)

Become a member to read more.
Brian Welk

Brian Welk

Film Reporter • brian.welk@thewrap.com • Twitter: @brianwelk