Inside TheWrap’s Brand Integration Power Players Breakfast

Some of the biggest executives and producers in the marketing sector came out on Tuesday to celebrate TheWrap’s inaugural Brand Integration Power Players Breakfast — an exclusive, invite-only event sponsored by Google TV and in partnership with UTA that was held at the UTA offices in Beverly Hills.

Brand integrations have long been a staple in film and television, from Greta Gerwig’s “Barbie” to L’Oreal appearing in “Emily in Paris.” When done well, these integrations can artistically expand these fictional universes, adding depth to characters while helping to finance these projects.

TheWrap’s 2026 Brand Integration Power Players list acknowledged 25 of those marketing and brand experts whose campaigns went above and beyond during 2025 and early in 2026. Tuesday’s breakfast was held in conjunction with the launch of the list and featured two panel discussions from six experts moderated by TheWrap’s Senior Reporter, Kayla Cobb.

The first panel was a spotlight on Jenny Storms, chief marketing officer of TV and streaming for NBCUniversal. TheWrap event marked the first time Storms has spoken to press after the success of NBC’s “Legendary February,” the name used for a month of major sporting events that included Super Bowl LX, the Milan Cortina Winter Olympics and the NBA All-Star game.

That was followed by a panel about the evolution and future of brand integrations that included Jeffrey Godsick, executive vice president of global partnerships and brand strategy for Sony Pictures Entertainment Motion Picture Group; Jennifer Chalhub, vice president of production resources for Warner Bros. Pictures; Jillian Raskin, vice president and head of product placement for UTA; Lindsay Wallner, director of branded entertainment for Diageo; and Lisa Siskind Bilgrei, global head of go-to-market and content programming at Google TV.

To see all the highlights from this exclusive breakfast in Beverly Hills, keep scrolling for photos by Steve Limones below.

Jeffrey Godsick, Jennifer Chalhub, and Jillian Raskin

TheWrap’s Brand Integration Power Players Breakfast at United Talent Agency on March 10th, 2026. Beverly Hills, CA

Jillian Raskin, Vice President, Head of Product Placement, UTA, Lindsay Wallner, Director of Branded Entertainment, Diageo, Jennifer Chalhub, VP of Production Resources, Warner Bros. Pictures, Lisa Siskind Bilgrei, Global Head of Content Go-to-Market and Content Programing, Google TV, and Jeffrey Godsick, EVP, Global Partnerships & Brand Strategy, Sony Pictures Entertainment Motion Picture Group

Honoree and panelist, Jenny Storms, Chief Marketing Officer TV and Streaming, NBCU

TheWrap’s Brand Integration Power Players Breakfast at United Talent Agency

Sharon Waxman, CEO & Editor-in-Cheif

David Leener, Producer, Entertainment and Marketing Executive, and advisor

TheWrap’s Brand Integration Power Players Breakfast at United Talent Agency

TheWrap’s Brand Integration Power Players Breakfast at United Talent Agency on March 10th, 2026. Beverly Hills, CA

Kayla Cobb, Senior Reporter

Honoree Britt Johnson, CEO and Founder, Mediaplacement

Jenny Storms and Sharon Waxman

Honoree and panelist Jillian Raskin, Vice President, Head of Product Placement, UTA

Honoree and panelist Jennifer Chalhub, VP of Production Resources, Warner Bros. Pictures

Honoree and panelist, Jeffrey Godsick, EVP, Global Partnerships & Brand Strategy, Sony Pictures Entertainment Motion Picture Group at TheWrap’s Brand Integration Power Players Breakfast at United Talent Agency

Edward Menicheschi, President and Chief Operating Officer, TheWrap

Edward Menicheschi, President and Chief Operating Officer and Kjerstin Beatty, EVP, Media Strategy & Planning at Universal Television Entertainment Group: NBC, Peacock, Bravo and Sports

Samantha Shier, Account Supervisor at Beck Media & Marketing

Honoree and panelist, Lindsay Wallner, Director of Branded Entertainment, Diageo

Jennifer Chalhub, VP of Production Resources, Warner Bros. Pictures and Stewart Mitchell, Founder, Hanover Entertainment

Jennifer Chalhub, VP of Production Resources, Warner Bros. Pictures at TheWrap’s Brand Integration Power Players Breakfast at United Talent Agency on March 10th, 2026. Beverly Hills, CA

Rose Lebow, SuperConnector Studios

Rory Stewart, Senior Account Director at MediaPlacement Entertainment Inc.

Jennifer Palacios, Partner, Head of Client Strategy, UTA

Leo Ssemakula, Associate, Corporate Communications, UTA

(Third from left) Honoree and panelist, Lindsay Wallner, Director of Branded Entertainment, Diageo

Sharon Waxman, CEO & Editor-in-Cheif, TheWrap speaks onstage at TheWrap’s Brand Integration Power Players Breakfast at United Talent Agency

Kayla Cobb, Senior Reporter, TheWrap and Jenny Storms, Chief Marketing Officer TV and Streaming, NBCU

Kayla Cobb, Senior Reporter, TheWrap and Jenny Storms, Chief Marketing Officer TV and Streaming, NBCU speak onstage at TheWrap’s Brand Integration Power Players Breakfast

Kayla Cobb, Senior Reporter, TheWrap, Jeffrey Godsick, EVP, Global Partnerships & Brand Strategy, Sony Pictures Entertainment Motion Picture Group, Jennifer Chalhub, VP of Production Resources, Warner Bros. Pictures, Jillian Raskin, Vice President, Head of Product Placement, UTA, Lindsay Wallner, Director of Branded Entertainment, Diageo, and Lisa Siskind Bilgrei, Global Head of Content Go-to-Market and Content Programing, Google TV