NBC isn’t sold on Nielsen’s new Total Content Ratings measurement, saying it fails in its ambition to track viewers across all platforms, not just TV.
In a letter sent to Nielsen and obtained by TheWrap, NBC Ad Sales boss Linda Yaccarino expressed “deep concerns” over the product and said she doesn’t want it to be released any time soon. Yaccarino is all in favor of tracking viewership across multiple platforms, but said Nielsen’s new measurement won’t get the job done.
Yaccarino also said TCR’s “premature release is irresponsible,” adding that the system is “bad, inaccurate and misleading.” Nielsen plans a wide release of the product on March 1.
Nielsen stands behind our Total Audience Measurement. Total Content Ratings is on schedule to syndicate data on March 1st, at which time Nielsen clients will be able to use the data for external purposes. Up until this time, the data being released to publishers and, subsequently, to agencies is for internal evaluation only.
Since January 2016, Nielsen has been working with publishers through various implementations of the components of Total Content Ratings and Digital Content Ratings. Currently, dozens of TV and digital media brands are enabled for TV, VOD or Digital measurement inside of Nielsen’s Total Audience measurement framework. Nielsen does not stipulate which measurements clients should enable, nor the order in which they should enable them. Total Audience Measurement is designed to provide media owners with utmost flexibility to enable the components based on their business priorities.
Since the beginning of the year, Nielsen has met regularly with members of our Senior Research Council, which is comprised of 25 of our largest television and agency clients, to discuss the implementation and rollout of Nielsen’sTotal Audiencemeasurement system. We continue to enhance and refine our product with ongoing updates as we work with clients during this period of evaluation. Nielsen is working across business functions with our clients during this period of evaluation. We do not underestimate the importance of the rigor of this work, as clients use our metrics to make decisions on content, programming, distribution, and as a currency for ad planning and settlement.
Live TV Musicals Ranked by Ratings, From 'Annie Live!' to 'Grease' (Photos)
NBC's "Annie Live!" bowed Thursday as the first new live musical production to air on broadcast TV since ABC's "The Little Mermaid Live!" in November 2019.
It also marked NBC's return to the genre, which it hasn't ventured into since "Jesus Christ Superstar Live!" on Easter Sunday of 2018, and the first of the Big 4 networks' live-TV musicals to be made during the COVID-19 era.
So naturally, all eyes were on how the Taraji P. Henson- and Harry Connick Jr.-led "Annie Live!" performed in TV ratings and viewership, as that's going to be used as an indicator of what "Tomorrow" looks like for the genre.
On the plus side, "Annie Live!" averaged 5.155 million total viewers, which was better than Fox's "Rent" and "A Christmas Story." Unfortunately, "Annie" ranks dead last in the key demo of adults 18-49, though that may be more of an indicator on how young adults view broadcast television in late 2021 vs. late 2019.
"Annie Live!" faced a lot of competition last night: Fox aired "Thursday Night Football," ABC had a highly anticipated Alec Baldwin interview in the first hour of primetime, and CBS did well with its first few sitcoms.
Scroll through our gallery to see how each of broadcast TV's modern-day, live musical productions rank by Nielsen numbers. Lowest-rated is first, highest-rated is last.
ABC
Rank: 11
Musical: "Annie Live!"
Date: December 2, 2021
Network: NBC
18-49 rating: 0.9
Total viewers: 5.155 million
NBC
Rank: 10
Musical: "Rent"
Date: January 27, 2019
Network: Fox
18-49 rating: 1.4
Total viewers: 3.415 million
Fox
Rank: 9
Musical: "A Christmas Story: Live"
Date: Dec. 17, 2017
Network: Fox
18-49 rating: 1.5
Total viewers: 4.481 million
Fox
Rank: 8
Musical: "The Passion"
Date: March 20, 2016
Network: Fox
18-49 rating: 1.6
Total viewers: 6.648 million
Fox
Rank: 7
Musical: "Jesus Christ Superstar Live!"
Date: April 1, 2018
Network: NBC
18-49 rating: 1.7
Total viewers: 9.607 million
NBC
Rank: 6
Musical: "Hairspray Live!"
Date: Dec. 7, 2016
Network: NBC
18-49 rating: 2.3
Total viewers: 9.045 million
NBC
Rank: 5
Musical: "Peter Pan Live!"
Date: Dec. 4, 2014
Network: NBC
18-49 rating: 2.4
Total viewers: 9.211 million
NBC
Rank: 4
Musical: "The Little Mermaid Live!"
Date: Nov. 5, 2019
Network: ABC
18-49 rating: 2.6
Total viewers: 8.978 million
ABC
Rank: 3
Musical: "The Wiz Live!"
Date: Dec. 3, 2015
Network: NBC
18-49 rating: 3.4
Total viewers: 11.498 million
NBC
Rank: 2
Musical: "Grease: Live"
Date: Jan. 1, 2016
Network: Fox
18-49 rating: 4.3
Total viewers: 12.206 million
Fox
Rank: 1
Musical: "Sound of Music Live!"
Date: Dec. 5, 2013
Network: NBC
18-49 rating: 4.6
Total viewers: 18.624 million
NBC
1 of 12
Thursday show marked the long-awaited return of broadcast TV’s modern-day, live musical productions
NBC's "Annie Live!" bowed Thursday as the first new live musical production to air on broadcast TV since ABC's "The Little Mermaid Live!" in November 2019.
It also marked NBC's return to the genre, which it hasn't ventured into since "Jesus Christ Superstar Live!" on Easter Sunday of 2018, and the first of the Big 4 networks' live-TV musicals to be made during the COVID-19 era.
So naturally, all eyes were on how the Taraji P. Henson- and Harry Connick Jr.-led "Annie Live!" performed in TV ratings and viewership, as that's going to be used as an indicator of what "Tomorrow" looks like for the genre.
On the plus side, "Annie Live!" averaged 5.155 million total viewers, which was better than Fox's "Rent" and "A Christmas Story." Unfortunately, "Annie" ranks dead last in the key demo of adults 18-49, though that may be more of an indicator on how young adults view broadcast television in late 2021 vs. late 2019.
"Annie Live!" faced a lot of competition last night: Fox aired "Thursday Night Football," ABC had a highly anticipated Alec Baldwin interview in the first hour of primetime, and CBS did well with its first few sitcoms.
Scroll through our gallery to see how each of broadcast TV's modern-day, live musical productions rank by Nielsen numbers. Lowest-rated is first, highest-rated is last.