NBC Annoyed Olympic Viewers by Pushing Peacock – But Did It Drive Sign-Ups?

The Tokyo Games’ opening weekend drove the most paid sign-ups in the year-old streaming service’s short history

NBC’s coverage of the Tokyo Olympics have been beset by numerous challenges during its stormy two-week run, as the lack of notable American stars competing and a confusing broadcast schedule led to some of the worst Olympic TV ratings in history.

But the Olympics had led to at least one win for NBCUniversal, and it might be the most important one: NBC’s gambit to put some of the most popular events on its fledgling Peacock streaming service has led to more people than ever checking out the year-old platform.

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Tim Baysinger

TV reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays