National CineMedia has paid $375 million to acquire Screenvision, a leading in-theater advertising company, NCM said Monday. NCM operates the largest network of digital in-theater advertising.
NCM will pay Screenvision’s owner $225 million in cash and $150 million in stock.
“We are very excited about our merger agreement with Screenvision as it will position the combined new company to be much more competitive in the expanding video and overall advertising marketplace, including the new online and mobile advertising platforms,” NCM Chairman and CEO Kurt Hall.
Also read: Screenvision Overhauls Cinema Pre-Shows
“With the investments we will be making to create one more efficient national network, I am confident that we will bring more advertising revenue to our theatre circuit partners and a higher quality pre-show to their patrons.”
NCM and Screenvision’s boards have already approved the deal.