Netflix Raises Price of Standard Streaming Plan

Price of most popular subscription plan to go up by $1

Last Updated: October 8, 2015 @ 12:30 PM

Netflix is raising the price of their most popular plan by $1, the company announced Thursday.

The cost of the standard streaming plan will jump from $8.99 to $9.99 beginning immediately. The move applies to users in the U.S. and Canada, and follows similar price increases in Latin America and Europe.

The company tweeted replies to some of its users that the price hike only applies to new subscribers. Those with subscriptions at the lower price point will be “grandfathered” in.

The basic $7.99 plan which does not allow for HD streaming and the premium $11.99 plan which can be accessed by 4 screens simultaneously will not be affected by the increase.

Hulu, one of Netflix’s key competitors, introduced Sept. 2 a commercial-free subscription option for $11.99 per month. None of Netflix’s plans are ad-supported.

In April, cable channel HBO launched its standalone streaming service HBO Now, offering it to customers for $14.99 per month.