‘New Moon’ Breaks Another Record

Online trailer draws 32.6 million views.

Last Updated: November 27, 2009 @ 5:46 AM

Summit Entertainment’s "Twilight: New Moon" broke another record last week in addition to its opening weekend box office: most eyeballs for an online movie trailer.

According to Visible Measures, the "New Moon" spot drew 32.6 million views since last Wednesday, up 63 percent from the previous frame. The heavy traffic for "New Moon" comes as no surprise as the film played well beyond its fangirl demo, posting $142.8 million over three days. This is the 12th week for "New Moon" on the chart.

Read more from Variety.