Why Newsy Is Launching a 24-Hour News Network – on Broadcast TV

Authenticity is ”part of the DNA“ of the new offering, says Scripps head of news Kate O’Brian

Newsy officially launched Monday, becoming the only free, 24/7 news channel on broadcast airwaves in the country, available in 90% of homes on a variety of broadcast stations.

Newsy went on a hiring spree, poaching talent from the likes of CNN and NY1 to staff its 14 bureaus around the country, doubling the size of the organization, which was already established on OTT platforms.

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Lindsey Ellefson

Media reporter • lindsey.ellefson@thewrap.com • Twitter: @ellefs0n