Nickelodeon Names Rob Bagshaw Head of Unscripted

Bunim/Murray alum will serve in newly created role of executive vice president, unscripted content

Rob Bagshaw Nickelodeon

Bunim/Murray alum Rob Bagshaw has been named executive vice president, unscripted content at Nickelodeon, the Viacom-owned network announced on Thursday.

In the newly created role, Bagshaw will lead development and production of unscripted content across all formats and platforms for Nickelodeon ranging from reality competition shows to live events like Kids’ Choice Awards and Kids’ Choice Sports. He will report to Nickelodeon president Brian Robbins.

“Unscripted series are continually the most popular shows in every demo, and Rob has a proven talent for creating a wide range of hits,” Robbins said in a statement. “I’m excited to have him join our team, where he can use his experience and skills to create the next wave of fun, must-watch shows for our kids and family audience.”

“I am thrilled to join Brian and the Nickelodeon family to create an exciting slate of unscripted content,” added Bagshaw. “This is the perfect time to build on the network’s extraordinary legacy and bring audiences together with a new portfolio of awesome, co-viewing entertainment.”

Bagshaw becomes the latest appointment under Robbins. In the months since taking the helm of the kids network, Robbins has tapped Disney alum Paul DeBenedittis to oversee programming strategy and Ramsey Naito and Shauna Phelan to lead animation and scripted live action, respectively.

Bagshaw most recently served as an executive producer on “If I Could Tell You Just One Thing,” the upcoming YouTube series with Priyanka Chopra, and E!’s forthcoming “The Funny Dance Show.” Bagshaw was previously senior vice president at Bunim/Murray Productions, where he led the company’s New York office. Other past roles include executive producer of current programming and development at BBC Worldwide Productions and head of international programming for UK production company Mentorn Media.