Nielsen Launches Enhanced ‘Voter Ratings’ System for Media Buyers and Sellers

Nielsen has announced an enhanced version of its syndicated solution, Nielsen Voter Ratings, which enables media buyers and sellers to understand the preferences of potential voters. It uses meter technology, big data, panels and voter registration data to provide monthly voter-based insights on a personal level. Nielsen Voters Ratings has two major enhancements as of Thursday, per the company:

1. It has expanded for Code Reader and RPD+ markets, which extends the solution to all 208 TV markets
2. Voter Targets in Local Nielsen Media Impact are now available for cross-media planning

“We’re so excited to offer this enhanced solution that will give insights into voters’ media preferences and behaviors,” said Nielsen’s executive vice president of media Peter Bradbury in a statement. “Nielsen Voter Ratings integrates our TV and Audio panels with voter registration data to offer voter segments unique to Nielsen, a potential game changer in today’s dynamic political climate. With the presidential primaries beginning in February, this timely solution will facilitate the ability to reach custom segments of key voters.” According to the release, the innovations will help advertisers target Republicans, Democrats, independents and unaffiliated voters to give them content they actually consume, whether it is related to local races or ones as large as the 2020 presidential election.