Nielsen Launches Enhanced ‘Voter Ratings’ System for Media Buyers and Sellers

Nielsen Voter Ratings helps ”media buyers and sellers to more effectively reach and understand media preferences of potential voters“

Nielsen has announced an enhanced version of its syndicated solution, Nielsen Voter Ratings, which enables media buyers and sellers to understand the preferences of potential voters. It uses meter technology, big data, panels and voter registration data to provide monthly voter-based insights on a personal level.

Nielsen Voters Ratings has two major enhancements as of Thursday, per the company:

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Lindsey Ellefson

Media reporter • lindsey.ellefson@thewrap.com • Twitter: @ellefs0n